Thai Union Group: Sustainable Performance and Equity Valuation
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Issued Date
2025-01-01
Resource Type
ISSN
02189275
eISSN
17936772
Scopus ID
2-s2.0-105000950180
Journal Title
Asian Case Research Journal
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SCOPUS
Bibliographic Citation
Asian Case Research Journal (2025)
Suggested Citation
Kapasuwan S., Sakunasingha B., Racela O.C. Thai Union Group: Sustainable Performance and Equity Valuation. Asian Case Research Journal (2025). doi:10.1142/S021892752550004X Retrieved from: https://repository.li.mahidol.ac.th/handle/123456789/108608
Title
Thai Union Group: Sustainable Performance and Equity Valuation
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Author's Affiliation
Corresponding Author(s)
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Abstract
This case presents a challenge for Sunthorn Amorntham, a financial analyst at Bangkok Assets & Securities Company (BASC), to perform an equity valuation of Thai Union Group PCL (TU), a leading global producer of canned tuna and seafood products with a long history of international expansion. The company had a strong presence in Asia, North America, and Europe through acquisitions of established brands. Amorntham needed to consider TU’s international business strategies, traditional financial metrics and Environmental, Social, and Governance (ESG) factors to arrive at a transparent and holistic valuation. The company faced pressure to comply with international regulations regarding seafood safety, sustainability, and traceability. Rising consumer awareness of environmental and ethical issues creates demand for certified sustainable seafood, impacting TU’s market position. TU launched its sustainability strategy, SeaChange®2030, in 2023, focusing on responsible sourcing, reducing ocean plastic pollution, and ethical labor practices. Amorntham integrated ESG factors into two equity valuation methods; by adjusting the discounted cash flows model and adjusting in the company’s discount rates to reflect the risks and opportunities associated with TU’s sustainability practices. Amorntham proposed to his supervisor both approaches to demonstrate the impact of sustainability on TU’s equity value. Overall, Amorntham faced the complex task of balancing traditional financial valuation with the growing importance of ESG factors in seafood industry valuations.