Bouncing from the Covid-19 Pandemic: Response of an Online Medical Tourism Facilitator Platform
Issued Date
2022-01-01
Resource Type
eISSN
18770509
Scopus ID
2-s2.0-85142888152
Journal Title
Procedia Computer Science
Volume
204
Start Page
278
End Page
282
Rights Holder(s)
SCOPUS
Bibliographic Citation
Procedia Computer Science Vol.204 (2022) , 278-282
Suggested Citation
Thananusak T., Zhu R., Punnakitikashem P. Bouncing from the Covid-19 Pandemic: Response of an Online Medical Tourism Facilitator Platform. Procedia Computer Science Vol.204 (2022) , 278-282. 282. doi:10.1016/j.procs.2022.08.033 Retrieved from: https://repository.li.mahidol.ac.th/handle/20.500.14594/87510
Title
Bouncing from the Covid-19 Pandemic: Response of an Online Medical Tourism Facilitator Platform
Author(s)
Other Contributor(s)
Abstract
People have increasingly engaged in medical tourism to find effective medical treatments but more economical overseas. These travellers use the service of online Medical Tourism Facilitators (MTFs) in choosing and arranging medical trips. However, the Covid-19 pandemic and the ban on international travelling disrupted travel and thus seriously affected the tourism businesses, including MTFs. Businesses need to be resilient and pivot their business models to survive and bounce back from the crisis. However, it is less clear how MTFs navigate this Covid-19 pandemic. This paper adopts a case study to explain how an online MTF platform (Dental Departures) responds to the opportunities and challenges and examines how it pivots business models.