Strategic City Branding: Insights from Asian Cities
Issued Date
2025-01-01
Resource Type
Scopus ID
2-s2.0-85217326098
Journal Title
Strategic City Branding: Insights from Asian Cities
Start Page
1
End Page
151
Rights Holder(s)
SCOPUS
Bibliographic Citation
Strategic City Branding: Insights from Asian Cities (2025) , 1-151
Suggested Citation
Taecharungroj V. Strategic City Branding: Insights from Asian Cities. Strategic City Branding: Insights from Asian Cities (2025) , 1-151. 151. doi:10.4324/9781003587194 Retrieved from: https://repository.li.mahidol.ac.th/handle/20.500.14594/105322
Title
Strategic City Branding: Insights from Asian Cities
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Author's Affiliation
Corresponding Author(s)
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Abstract
City branding is crucial for the development of cities. Strategic City Branding: Insights from Asian Cities brings together concepts, case studies, and strategic management tools for effective city branding. This book demonstrates how cities can leverage their unique characteristics to build an appealing brand and attract tourists, residents, and investors.The book presents a structured approach to city branding, featuring 24 concise case studies from various Asian cities. Readers will learn about the organisation of city branding efforts, city brand identities and visions, and the brand positioning process. It covers comprehensive execution strategies and methods for evaluating branding success. Each chapter offers conceptual tools for applying these ideas in practice, and the Asian case studies provide real-world insights into city branding. This book is an essential resource for city branding and marketing practitioners, postgraduate students beginning their research, and undergraduate students new to the topic and delivers both an academic foundation and practical tools, equipping readers with the knowledge needed to create strong city brands. The Open Access version of this book, available at https://www.taylorfrancis.com, has been made available under a Creative Commons Attribution-NonCommercial-No Derivatives (CC-BY-NC-ND) 4.0 license.