Using Virtual Reality and Conversational AI to Enhance High School Students’ Intentions to Pursue Computer Science: Insights from the CS RMUTT Virtual Tour
18
Issued Date
2025-09-01
Resource Type
ISSN
23258071
eISSN
2325808X
Scopus ID
2-s2.0-105006703961
Journal Title
Studies in Media and Communication
Volume
13
Issue
3
Start Page
87
End Page
102
Rights Holder(s)
SCOPUS
Bibliographic Citation
Studies in Media and Communication Vol.13 No.3 (2025) , 87-102
Suggested Citation
Lertbumroongchai K., Janratchakool W., Nittayathammakul V. Using Virtual Reality and Conversational AI to Enhance High School Students’ Intentions to Pursue Computer Science: Insights from the CS RMUTT Virtual Tour. Studies in Media and Communication Vol.13 No.3 (2025) , 87-102. 102. doi:10.11114/smc.v13i3.7683 Retrieved from: https://repository.li.mahidol.ac.th/handle/123456789/110524
Title
Using Virtual Reality and Conversational AI to Enhance High School Students’ Intentions to Pursue Computer Science: Insights from the CS RMUTT Virtual Tour
Corresponding Author(s)
Other Contributor(s)
Abstract
The integration of Virtual Reality (VR)and Conversational AI in education has modernized how students engage with educational and career guidance. Despite the growing integration of VR and Conversational AI in education, empirical studies on their combined impact on students’ intentions to pursue computer science remain limited. This study proposes the Conversational AI-empowered Virtual Reality System (CAI-VR system)as an educational guidance tool designed to enhance high school students' intentions to pursue a Bachelor of Science in Computer Science at RMUTT. We employed a developmental research method to develop and evaluate the system. The findings indicate that 1) the CAI-VR system demonstrates the convergence of VR, conversational AI, and multimedia elements in delivering an immersive 360-degree virtual experience. Users can access the system in two modes, i.e., Immersive VR Mode for full interactivity via VR devices and Web-Based Display Mode for browser access; 2) Usability was assessed with 30 high school students, while five experts evaluated system quality. Both assessments confirmed the system’s effectiveness; 3) the system significantly increased students’ intention scores, reinforcing its role in guiding educational decision-making; 4) further evaluation with 400 students demonstrated high awareness; however, behavioral commitment—especially in planning, preparation, and application—was lower than cognitive or affective aspects. Overall, students reported a high level of satisfaction with the system (M = 3.99, SD = 0.88). These findings suggest that the CAI-VR system can effectively support digital-native students’ educational and career decision-making. Further development should deepen learner engagement via gamified, collaborative, and personalized experiences.