Navigating Organization-wide Roadmapping through Maturity Assessment
Issued Date
2025-01-01
Resource Type
ISSN
03608581
eISSN
19374178
Scopus ID
2-s2.0-105015160455
Journal Title
IEEE Engineering Management Review
Rights Holder(s)
SCOPUS
Bibliographic Citation
IEEE Engineering Management Review (2025)
Suggested Citation
Hirose Y., Phaal R., Farrukh C., Gerdsri N., Lee S. Navigating Organization-wide Roadmapping through Maturity Assessment. IEEE Engineering Management Review (2025). doi:10.1109/EMR.2025.3605130 Retrieved from: https://repository.li.mahidol.ac.th/handle/123456789/112033
Title
Navigating Organization-wide Roadmapping through Maturity Assessment
Author(s)
Corresponding Author(s)
Other Contributor(s)
Abstract
Organization-wide roadmapping enables alignment across departments and business units with overarching strategic objectives, ensuring that functions such as R&D, operations, product and service development, marketing, and finance share a common understanding of priorities and timelines. However, achieving this alignment is challenging for many organizations. This is because roadmapping is inherently flexible and adaptable, often requiring a complex integration process involving a broad range of stakeholders. To address these implementation challenges, the authors carried out a series of industrial case studies, which led to the development an organization-wide roadmapping maturity model and a set of analytical dimensions. A further challenge then emerged regarding how organizations could effectively utilize the maturity model to deliver practical benefits in roadmapping implementation. This paper addresses this challenge by introducing a maturity assessment approach. The approach applies the maturity model to review the past experiences and evaluate the current state of roadmapping practices to navigate towards effective organization-wide roadmapping implementation. The approach’s practical relevance was demonstrated through an in-depth case study with a British material processing manufacturer. This study concludes that the approach provides organizations with a detailed understanding of their progress in developing implementation capabilities, offering valuable insights for future actions navigating towards organization-wide roadmapping.