Business plan : aesthetic clinic in Myanmar
32
Issued Date
2024
Copyright Date
2020
Resource Type
Language
eng
File Type
application/pdf
No. of Pages/File Size
xii, 101 leaves: ill.
Access Rights
open access
Rights
ผลงานนี้เป็นลิขสิทธิ์ของมหาวิทยาลัยมหิดล ขอสงวนไว้สำหรับเพื่อการศึกษาเท่านั้น ต้องอ้างอิงแหล่งที่มา ห้ามดัดแปลงเนื้อหา และห้ามนำไปใช้เพื่อการค้า
Rights Holder(s)
Mahidol University
Bibliographic Citation
Thematic Paper (M.B.A. (Business Modeling and Development))--Mahidol University, 2020
Suggested Citation
Ekarie, Moore, 1991- Business plan : aesthetic clinic in Myanmar. Thematic Paper (M.B.A. (Business Modeling and Development))--Mahidol University, 2020. Retrieved from: https://repository.li.mahidol.ac.th/handle/123456789/99373
Title
Business plan : aesthetic clinic in Myanmar
Author(s)
Advisor(s)
Abstract
Recently, the aesthetic industry is a boom in Myanmar since people are more aware of their looks due to the influence of celebrities and Korean series. Many people are willing to try aesthetic treatments such as laser, Botox, and plastic surgeries. However, a quick beauty fix is not only risky and expensive but also lasts for a short time. The Little Moments Aesthetic Clinic will provide affordable, safe, and value-added services to the customers in Myanmar who want long-lasting beauty benefits. The objectives of the research are to investigate the needs and challenging issues of the customers and to understand consumer behaviour and preferences to successfully implement the business plan. Quantitative research was conducted on 400 participants in Yangon via online survey forms. The results showed that most respondents think that the treatment prices are too expensive and they are interested in Natural skincare treatments especially acne and anti-aging treatments. Among the participants, 61% are willing to pay within 10,001-50,000 MMK and they prefer a stand-alone clinic in the downtown area. Nearly half of participants would look for promotions and discounts to get aesthetic treatments. Receiving safe and satisfying treatments from a professional service provider is very important to the majority of respondents, and they also prefer a good clinic environment with classy and elegant design. The financial projections and scenario analysis for the clinic are done for a 5-year period, and the results are satisfactory. Both survey and financial analysis results showed a promising business opportunity for setting up Aesthetic Clinic in Myanmar.
Description
Business Modeling and Development (Mahidol University 2020)
Degree Name
Master of Business Administration
Degree Level
Master's degree
Degree Department
International College
Degree Discipline
Business Modeling and Development
Degree Grantor(s)
Mahidol University