Pioneering Eco-Cart: Carbon Reduction Solutions for Thai Online Shoppers
Issued Date
2023-12-01
Resource Type
ISSN
18420206
eISSN
20698887
Scopus ID
2-s2.0-85182669138
Journal Title
Management and Marketing
Volume
18
Issue
4
Start Page
515
End Page
536
Rights Holder(s)
SCOPUS
Bibliographic Citation
Management and Marketing Vol.18 No.4 (2023) , 515-536
Suggested Citation
Ut-Tha V. Pioneering Eco-Cart: Carbon Reduction Solutions for Thai Online Shoppers. Management and Marketing Vol.18 No.4 (2023) , 515-536. 536. doi:10.2478/mmcks-2023-0028 Retrieved from: https://repository.li.mahidol.ac.th/handle/20.500.14594/95704
Title
Pioneering Eco-Cart: Carbon Reduction Solutions for Thai Online Shoppers
Author(s)
Author's Affiliation
Corresponding Author(s)
Other Contributor(s)
Abstract
This research aims to identify effective strategies for reducing carbon emissions in online shopping by examining the perspectives of Thai consumers and utilizing sociodemographic data to anticipate their choices for carbon mitigation. The study encompasses eco-logistics, last-mile innovations, and responsible consumer behavior. Data collected from a questionnaire gathered responses from 800 participants across diverse regions, resulting in a 96.50% response rate. Using a multinomial logit model in Stata 15, the analysis reveals factors influencing consumer decisions. Eco-logistics is the preferred choice for 35.74% of individuals aiming to reduce carbon emissions from online shopping. Regular purchases of clothing and shoes correlate with a 46% higher likelihood of selecting eco-logistics, while responsible purchasing shows a 33.03% adoption rate. Last-mile innovations, chosen by 31.23%, appeal to higher-income individuals, while women, older age groups (46+), and those with higher education lean toward eco-logistics. Higher education enhances responsible purchasing, influenced by critical thinking, income, and professional networks. Additionally, suburban consumers prefer eco-logistics due to longer distances, while urban residents opt for last-mile innovations. Addressing these challenges facilitates environmentally conscious practices in the e-commerce supply chain, providing insights for policymakers and businesses to formulate sustainable and equitable strategies.