The important features of websites selling organic products, the case of Bangkok consumers
Issued Date
2024
Copyright Date
2020
Resource Type
Language
eng
File Type
application/pdf
No. of Pages/File Size
xi, 108 leaves : ill.
Access Rights
open access
Rights
ผลงานนี้เป็นลิขสิทธิ์ของมหาวิทยาลัยมหิดล ขอสงวนไว้สำหรับเพื่อการศึกษาเท่านั้น ต้องอ้างอิงแหล่งที่มา ห้ามดัดแปลงเนื้อหา และห้ามนำไปใช้เพื่อการค้า
Rights Holder(s)
Mahidol University
Bibliographic Citation
Thematic Paper (M.M. (International Tourism and Hospitality Management))--Mahidol University, 2020
Suggested Citation
Piyanart Lertaswaluk The important features of websites selling organic products, the case of Bangkok consumers. Thematic Paper (M.M. (International Tourism and Hospitality Management))--Mahidol University, 2020. Retrieved from: https://repository.li.mahidol.ac.th/handle/20.500.14594/92134
Title
The important features of websites selling organic products, the case of Bangkok consumers
Author(s)
Advisor(s)
Abstract
The availability of organic products has increased greatly over the past decade, as all sectors have realized the significance of organic agriculture. Moreover, the revolution of e-commerce has shaped the behavior of organic consumers. This is the reason why many entrepreneurs have launched their own organic product websites to capture the online market. Nevertheless, not every entrepreneur is successful in designing an effective website. One of the key factors that affect website's performance is the website's features. Therefore, the purpose of this market research were (1) to explore the important website features, and the features that enhance the user experience for online customers buying organic products and (2) to explore the organic product consumer behavior in Bangkok. The explored features are categorized into 9 groups, which are search filters, product viewing, recommendations, reviews, shopping cart, check out, customer support, notifications, and programs and rewards. The findings of this study can be used as guidelines to help entrepreneurs make better decisions in selecting the features for their websites.
Description
International Tourism and Hospitality Management (Mahidol University 2020)
Degree Name
Master of Management
Degree Level
Master's degree
Degree Department
International College
Degree Discipline
International Tourism and Hospitality Management
Degree Grantor(s)
Mahidol University
