Maikaew Damnoen resort wellness and cultural renovation program

Abstract

The rising of health-related tourism and wellness concept is the inspiration for this project. Additionally, the new cultural route has been promoted by the government. The background and identity of Maikaew Damnoen Resort is ready to welcome these trends. The objective is to propose a renovation plan for Maikaew Damnoen Resort with wellness and cultural image by focusing on renovating 3 major areas namely, food and beverages, spa and wellness products, and exploration activities. Another objective was to propose a business model for operating after the renovation. The Methodology adopted was the context analysis of previous customer demographic and financial data of the resort along with internal and external trends. With wellness and cultural concept, findings showed the potential for the resort to grow financially and with sustainability. However, further evaluation of the business after the renovation plan should be continuously performed to see further nonfinancial benefits.