A survey of Thai business people's needs and challenges in using English for intercultural communication in ASEAN
4
Issued Date
2015
Copyright Date
2015
Resource Type
Language
eng
File Type
application/pdf
No. of Pages/File Size
x, 118 leaves. : ill.
Access Rights
open access
Rights
ผลงานนี้เป็นลิขสิทธิ์ของมหาวิทยาลัยมหิดล ขอสงวนไว้สำหรับเพื่อการศึกษาเท่านั้น ต้องอ้างอิงแหล่งที่มา ห้ามดัดแปลงเนื้อหา และห้ามนำไปใช้เพื่อการค้า
Rights Holder(s)
Mahidol University
Bibliographic Citation
Thematic Paper (M.A. (Language and Culture for Communication and Development))--Mahidol University, 2015
Suggested Citation
Rungkaew Phumpho A survey of Thai business people's needs and challenges in using English for intercultural communication in ASEAN. Thematic Paper (M.A. (Language and Culture for Communication and Development))--Mahidol University, 2015. Retrieved from: https://repository.li.mahidol.ac.th/handle/123456789/108406
Title
A survey of Thai business people's needs and challenges in using English for intercultural communication in ASEAN
Alternative Title(s)
การสำรวจความต้องการจำเป็นและความท้าทายในการใช้ภาษาอังกฤษของนักธุรกิจไทยเพื่อการสื่อสารระหว่างวัฒนธรรมในอาเซียน
Author(s)
Advisor(s)
Abstract
This survey study examined 1) Thai business people's perceived English proficiency levels that are relevant to their international business tasks, 2) their needs of English use for ASEAN intercultural business communication, and 3) challenges in using English in ASEAN. To complete the research objectives, the study employed Hutchinson and Waters' (1987) needs analysis and was based on literature reviews on challenges in intercultural communication. Drawing upon 100 questionnaires and 12 semi-structured interviews, the data was analyzed by using descriptive statistics and content analysis, respectively. The findings indicated that Thai business people have a limited ability to use English. They need to develop English skills, chiefly speaking and listening, through independent learning, and become more aware of the cultural influences on the varieties of ASEAN Englishes. Furthermore, language differences among ASEAN English users, context, communicative style, and indirectness are the challenging factors requiring ASEAN cultural knowledge to understand their ASEAN counterparts and to achieve their goals in ASEAN business communication.;
Description
Language and Culture for Communication and Development (Mahidol University 2015)
Degree Name
Master of Arts
Degree Level
Master's degree
Degree Department
Research Institute for Languages and Cultures of Asia
Degree Discipline
Language and Culture for Communication and Development
Degree Grantor(s)
Mahidol University