The image of Southeast Asia : identifying a supranational image of Southeast Asia using machine learning
2
Issued Date
2024
Copyright Date
2020
Resource Type
Language
eng
File Type
application/pdf
No. of Pages/File Size
viii, 50 leaves: ill.
Access Rights
open access
Rights
ผลงานนี้เป็นลิขสิทธิ์ของมหาวิทยาลัยมหิดล ขอสงวนไว้สำหรับเพื่อการศึกษาเท่านั้น ต้องอ้างอิงแหล่งที่มา ห้ามดัดแปลงเนื้อหา และห้ามนำไปใช้เพื่อการค้า
Rights Holder(s)
Mahidol University
Bibliographic Citation
Thesis (M.B.A. (Business Administration))--Mahidol University, 2020
Suggested Citation
Krantharat Sukanthong The image of Southeast Asia : identifying a supranational image of Southeast Asia using machine learning. Thesis (M.B.A. (Business Administration))--Mahidol University, 2020. Retrieved from: https://repository.li.mahidol.ac.th/handle/123456789/99445
Title
The image of Southeast Asia : identifying a supranational image of Southeast Asia using machine learning
Author(s)
Advisor(s)
Abstract
The core of place marketing and branding is the concept of place image which can be defined as a group's or an individual's perception towards a particular place. Images represent a simplification of a large number of associations and pieces of information connected with the places. A level of place image that requires further investigation is supranational image - a level of a place image that is larger than a country. Therefore, the purpose of this research is to introduce a new method to identify the supranational image of Southeast Asia (SEA). This new method can help identify a unified supranational image of SEA, to transfer image from stronger countries to weaker ones, and to create regional thematic products and services. This research uses a combination of Google Cloud Vision AI and a topic modelling algorithm, latent Dirichlet allocation (LDA) to analyse 50,000 Flickr photos of the 10 countries and to identify the image of SEA which comprises beautiful and diverse landscape, rich tropical nature, elegant historic and religious architecture, bustling city scenes, and cultural and recreational activities.
Description
Business Administration (Mahidol University 2020)
Degree Name
Master of Business Administration
Degree Level
Master's degree
Degree Department
International College
Degree Discipline
Business Administration
Degree Grantor(s)
Mahidol University