Illustrating Stravinsky: integration of new media design in live Philharmonic Orchestra performance
3
Issued Date
2023-01-01
Resource Type
ISSN
14703572
eISSN
17413214
Scopus ID
2-s2.0-85170852757
Journal Title
Visual Communication
Rights Holder(s)
SCOPUS
Bibliographic Citation
Visual Communication (2023)
Suggested Citation
Bhutipunthu D., Konstanz D. Illustrating Stravinsky: integration of new media design in live Philharmonic Orchestra performance. Visual Communication (2023). doi:10.1177/14703572231189752 Retrieved from: https://repository.li.mahidol.ac.th/handle/123456789/90102
Title
Illustrating Stravinsky: integration of new media design in live Philharmonic Orchestra performance
Author(s)
Author's Affiliation
Other Contributor(s)
Abstract
Today, as arts organizations, including philharmonic orchestras, look for new ways to engage their patrons and attract new audiences, the use of new media can enhance experiences at arts venues and events such as concerts, and can lead to greater appreciation of art forms that are sometimes considered outmoded and staid. This study focuses on the search for an appropriate approach, design process and implementation of new media design for symphonic orchestra performance. The case study examines the integration of new media for the Thailand Philharmonic Orchestra’s live performance of The Rite of Spring, an early 20th-century avant-garde masterpiece composed by Igor Stravinsky. Motion graphics and AR technology were utilized to bring hand-drawn and painted elements inspired by the music and Russian folk art to life.