A study of business plan of collapsible stainless steel with 2 in 1 function cup
2
Issued Date
2024
Copyright Date
2020
Resource Type
Language
eng
File Type
application/pdf
No. of Pages/File Size
xii, 110 leaves : ill.
Access Rights
open access
Rights
ผลงานนี้เป็นลิขสิทธิ์ของมหาวิทยาลัยมหิดล ขอสงวนไว้สำหรับเพื่อการศึกษาเท่านั้น ต้องอ้างอิงแหล่งที่มา ห้ามดัดแปลงเนื้อหา และห้ามนำไปใช้เพื่อการค้า
Rights Holder(s)
Mahidol University
Bibliographic Citation
Thematic Paper (M.B.A. (Business Administration))--Mahidol University, 2020
Suggested Citation
Nongnapas Yuwapan A study of business plan of collapsible stainless steel with 2 in 1 function cup. Thematic Paper (M.B.A. (Business Administration))--Mahidol University, 2020. Retrieved from: https://repository.li.mahidol.ac.th/handle/123456789/92092
Title
A study of business plan of collapsible stainless steel with 2 in 1 function cup
Author(s)
Advisor(s)
Abstract
In today's society, the plastic waste becomes a big issue in Thailand that impacts directly on living things, especially marine life and human. Human uses a large number of plastic packagings without noticing the negative impacts on animals, ecosystem, and our world. MACUP company provides the specific products with various features to reduce the plastic waste issue, particularly plastic cup. It is called Collapsible Stainless Steel with 2 in 1 Functions Cup . In terms of analysis, the environmental trend today's society is quite popular. Most people are willing to pay the higher price for the environmental products as they want to see something that has been changed in better way. It is a good opportunity for MACUP company to launch the product: Collapsible Stainless Steel with 2 in 1 Function Cup in the market. This study applies both the quantitative and qualitative approach by the distributing questionnaires randomly to whoever is the target respondent and the in-depth interview from the Thai companies who involves in the CSR and SE field and seek for the eco-friendly premium products for their customers respectively. Also, the purposes of this business plan were as follows: (1) to investigate the feasibility and possibility of MACUP company along with the potential of the company to enter the market, (2) to study the estimated number of reducing the plastic cup per year and to examine some awareness on people to concern more about the environmental issue, especially the plastic waste in the ocean, and (3) to find out more about the attitudes, behaviours, awareness, and opinions toward the collapsible stainless steel with 2 in 1 function cup. Also, to see whether MACUP company can serve the customers' needs and solve their pain point, and have the potential to gain the market share in the personal cup market.
Description
Business Administration (Mahidol University 2020)
Degree Name
Master of Business Administration
Degree Level
Master's degree
Degree Department
International College
Degree Discipline
Business Administration
Degree Grantor(s)
Mahidol University