Business plan for European car parts and accessories service center
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Issued Date
2021
Copyright Date
2021
Resource Type
Language
eng
File Type
application/pdf
No. of Pages/File Size
xiii, 80 leaves : ill.
Access Rights
open access
Rights
ผลงานนี้เป็นลิขสิทธิ์ของมหาวิทยาลัยมหิดล ขอสงวนไว้สำหรับเพื่อการศึกษาเท่านั้น ต้องอ้างอิงแหล่งที่มา ห้ามดัดแปลงเนื้อหา และห้ามนำไปใช้เพื่อการค้า
Rights Holder(s)
Mahidol University
Bibliographic Citation
Thematic Paper (M.B.A. (Business Administration))--Mahidol University, 2021
Suggested Citation
Yanin Chongthawiwilai Business plan for European car parts and accessories service center. Thematic Paper (M.B.A. (Business Administration))--Mahidol University, 2021. Retrieved from: https://repository.li.mahidol.ac.th/handle/123456789/114970
Title
Business plan for European car parts and accessories service center
Author(s)
Advisor(s)
Abstract
The objectives of this study were to investigate current customers' problems regarding existing European car parts and accessories in the Thai market and to develop a business plan and marketing strategies based on the 7Ps that align with customer preferences. Using in-depth interviews with 20 respondents to observe target group problems and preferences, the findings concluded that Thai men aged 25–54 faced issues such as poor installation service quality, low variety in product design, high prices, and dissatisfaction with the purchasing process. Consequently, the business will implement 3D printing and 3D configuration technology, which most interviewees were willing to try for customizing product designs and improving their purchasing experience. The shop will be located in the Thonburi area on Kanchanapisek Road to avoid direct competition with major rivals, a location where eighty percent of interviewees expressed a willingness to use services. Operating under the brand "Future Design Euro Auto Parts," the business emphasizes selling imported and 3D-designed car parts while implementing new technology to enhance products and services. Financially, the project expects a growth rate of around 3%, with an NPV of 16,435,760.54 Baht, an IRR of 55%, and a payback period of 2.18 years, indicating a desirable investment. The implications of this thesis are two-fold: first, it assists existing European car parts shops in improving and implementing new technologies to offer innovative products and services; and second, it provides a deeper understanding of current customers' problems and preferences within the European car parts market.
Degree Name
Master of Business Administration
Degree Level
Master's degree
Degree Department
International College
Degree Discipline
Business Administration
Degree Grantor(s)
Mahidol University