Business plan of Thiti Patana Project
1
Issued Date
2024
Copyright Date
2021
Resource Type
Language
eng
File Type
application/pdf
No. of Pages/File Size
xiii, 106 leaves: ill.
Access Rights
open access
Rights
ผลงานนี้เป็นลิขสิทธิ์ของมหาวิทยาลัยมหิดล ขอสงวนไว้สำหรับเพื่อการศึกษาเท่านั้น ต้องอ้างอิงแหล่งที่มา ห้ามดัดแปลงเนื้อหา และห้ามนำไปใช้เพื่อการค้า
Rights Holder(s)
Mahidol University
Bibliographic Citation
Thematic Paper (M.M. (International Tourism and Hospitality Management))--Mahidol University, 2021
Suggested Citation
Thitinan Thitiphatthanasombat Business plan of Thiti Patana Project. Thematic Paper (M.M. (International Tourism and Hospitality Management))--Mahidol University, 2021. Retrieved from: https://repository.li.mahidol.ac.th/handle/123456789/99397
Title
Business plan of Thiti Patana Project
Author(s)
Advisor(s)
Abstract
This paper aims to develop a business plan for Farmstay which is called Thiti Patana Project . This project is located in Phonsawan district, which is considered a significant agricultural area of Nakhon Phanom province. The project will use an area of 25 rai, 1 ngan, 60 square wa, or 40,424 sqm, which will be a combination of accommodations, rice fields, cafe, and restaurant. Content within this study starts with the thought screening process from the analysis of the physical land, market analysis, and financial feasibility analysis. This study focused on the feasibility of the existing land development at Phonsawan district, Nakhon Phanom province. The most appropriate and cost-effective project in this area is Farmstay, which combines high-value-added hotel businesses with low-value-added agriculture. In establishing a successful business plan, a systematic work plan is required, starting with researching examples of successful Farmstays in Thailand to study how those projects are conducting business and to see how they used their spaces. Following this, the market information in the project area will be examined and also the tourism situation in Nakhon Phanom province will be analyzed. Once this information is obtained, it could then be used to analyze the market for the marketing and product design.
Description
International Tourism and Hospitality Management (Mahidol University 2021)
Degree Name
Master of Management
Degree Level
Master's degree
Degree Department
International College
Degree Discipline
International Tourism and Hospitality Management
Degree Grantor(s)
Mahidol University