STRATEGIC IT DEMAND MANAGEMENT for BUSINESS and INNOVATION ORGANIZATION
1
Issued Date
2022-01-01
Resource Type
ISSN
15504646
eISSN
15504654
Scopus ID
2-s2.0-85139267372
Journal Title
Journal of Mobile Multimedia
Volume
18
Issue
6
Start Page
1851
End Page
1878
Rights Holder(s)
SCOPUS
Bibliographic Citation
Journal of Mobile Multimedia Vol.18 No.6 (2022) , 1851-1878
Suggested Citation
Wongverawatanakul R., Leelasantitham A. STRATEGIC IT DEMAND MANAGEMENT for BUSINESS and INNOVATION ORGANIZATION. Journal of Mobile Multimedia Vol.18 No.6 (2022) , 1851-1878. 1878. doi:10.13052/jmm1550-4646.18617 Retrieved from: https://repository.li.mahidol.ac.th/handle/123456789/84626
Title
STRATEGIC IT DEMAND MANAGEMENT for BUSINESS and INNOVATION ORGANIZATION
Author(s)
Author's Affiliation
Other Contributor(s)
Abstract
Strategic IT demand plays a crucial role in the success of any business. This process requires an in-depth understanding of the organizational strategy level by senior management and management at various levels. This abstract describes the importance of IT Demand Management to the strategic planning of organizations information technology innovations where management at all levels are involved in thinking, analyzing, and deciding every important IT investment that it can contribute to business success. This abstract presents a conceptual model, the relationship between EO and TO strategies, and ITDM processes to meet the needs of Optimization of OP that aims to become Innovation Organizations. This result is obtained through a survey study of 50 companies. Samples were management at different levels as the survey can confirm that the ITDM process is an important part of what management needs to know, understand and it can be used as a decision-making tool in organizations strategic planning as well as it can create a process to become good governance. It can be able to drive and support the IT needs of customers and organizations for the success of the business in the future, truly. Moreover, this concept can be applied in several business areas or industries such as Banking, Energy, Mobile technology, or Telecommunication business.