Saveone hotel business plan

dc.contributor.advisorVeerades Panvisavas
dc.contributor.advisorSarinya Sungkatavat
dc.contributor.authorAteeta Sarathiwatprapai
dc.date.accessioned2024-07-08T02:55:11Z
dc.date.available2024-07-08T02:55:11Z
dc.date.copyright2020
dc.date.created2020
dc.date.issued2024
dc.descriptionInternational Tourism and Hospitality Management (Mahidol University 2020)
dc.description.abstractThe purpose of this study was to conduct a hotel business plan in order to harvest opportunities from an explosive growth over the decade of Nakhon Ratchasima. Data were collected and analyzed using secondary data including government official data, a nearby business survey. Based on the findings, it was concluded that the location of the business and the number of potential customers have a high chance of success rate of building a hotel. The results suggested that the hotel should be located near Save One Market where it is an affluent area with a high population and tourists with over 20,000 visitors visit every night. The recommendation recommended that the hotel should be a small, business-class hotel focused on providing rooms with a clean and modern character at a cheap price of 780 Baht; moreover, the hotel rooms feature modern furniture, high-end technology, and modern accessories primarily to serve Thai travelers who seek comfort, necessary amenities, and simplicity of services. In a good circumstance, financial projection predicted that the hotel could pay within 8 years.
dc.format.extentx, 74 leaves: ill.
dc.format.mimetypeapplication/pdf
dc.identifier.citationThematic Paper (M.M. (International Tourism and Hospitality Management))--Mahidol University, 2020
dc.identifier.urihttps://repository.li.mahidol.ac.th/handle/20.500.14594/99395
dc.language.isoeng
dc.publisherMahidol University. Mahidol University Library and Knowledge Center
dc.rightsผลงานนี้เป็นลิขสิทธิ์ของมหาวิทยาลัยมหิดล ขอสงวนไว้สำหรับเพื่อการศึกษาเท่านั้น ต้องอ้างอิงแหล่งที่มา ห้ามดัดแปลงเนื้อหา และห้ามนำไปใช้เพื่อการค้า
dc.rights.holderMahidol University
dc.subjectHotel management -- Thailand -- Nakhon Ratchasima
dc.titleSaveone hotel business plan
dc.typeMaster Thesis
dcterms.accessRightsopen access
mods.location.urlhttp://mulinet11.li.mahidol.ac.th/e-thesis/2563/562/6138345.pdf
thesis.degree.departmentInternational College
thesis.degree.disciplineInternational Tourism and Hospitality Management
thesis.degree.grantorMahidol University
thesis.degree.levelMaster's degree
thesis.degree.nameMaster of Management

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