Saveone hotel business plan
dc.contributor.advisor | Veerades Panvisavas | |
dc.contributor.advisor | Sarinya Sungkatavat | |
dc.contributor.author | Ateeta Sarathiwatprapai | |
dc.date.accessioned | 2024-07-08T02:55:11Z | |
dc.date.available | 2024-07-08T02:55:11Z | |
dc.date.copyright | 2020 | |
dc.date.created | 2020 | |
dc.date.issued | 2024 | |
dc.description | International Tourism and Hospitality Management (Mahidol University 2020) | |
dc.description.abstract | The purpose of this study was to conduct a hotel business plan in order to harvest opportunities from an explosive growth over the decade of Nakhon Ratchasima. Data were collected and analyzed using secondary data including government official data, a nearby business survey. Based on the findings, it was concluded that the location of the business and the number of potential customers have a high chance of success rate of building a hotel. The results suggested that the hotel should be located near Save One Market where it is an affluent area with a high population and tourists with over 20,000 visitors visit every night. The recommendation recommended that the hotel should be a small, business-class hotel focused on providing rooms with a clean and modern character at a cheap price of 780 Baht; moreover, the hotel rooms feature modern furniture, high-end technology, and modern accessories primarily to serve Thai travelers who seek comfort, necessary amenities, and simplicity of services. In a good circumstance, financial projection predicted that the hotel could pay within 8 years. | |
dc.format.extent | x, 74 leaves: ill. | |
dc.format.mimetype | application/pdf | |
dc.identifier.citation | Thematic Paper (M.M. (International Tourism and Hospitality Management))--Mahidol University, 2020 | |
dc.identifier.uri | https://repository.li.mahidol.ac.th/handle/20.500.14594/99395 | |
dc.language.iso | eng | |
dc.publisher | Mahidol University. Mahidol University Library and Knowledge Center | |
dc.rights | ผลงานนี้เป็นลิขสิทธิ์ของมหาวิทยาลัยมหิดล ขอสงวนไว้สำหรับเพื่อการศึกษาเท่านั้น ต้องอ้างอิงแหล่งที่มา ห้ามดัดแปลงเนื้อหา และห้ามนำไปใช้เพื่อการค้า | |
dc.rights.holder | Mahidol University | |
dc.subject | Hotel management -- Thailand -- Nakhon Ratchasima | |
dc.title | Saveone hotel business plan | |
dc.type | Master Thesis | |
dcterms.accessRights | open access | |
mods.location.url | http://mulinet11.li.mahidol.ac.th/e-thesis/2563/562/6138345.pdf | |
thesis.degree.department | International College | |
thesis.degree.discipline | International Tourism and Hospitality Management | |
thesis.degree.grantor | Mahidol University | |
thesis.degree.level | Master's degree | |
thesis.degree.name | Master of Management |