Antecedents and outcome of mindful buying
Issued Date
2023-01-01
Resource Type
ISSN
00220078
eISSN
17456606
Scopus ID
2-s2.0-85178432687
Journal Title
Journal of Consumer Affairs
Rights Holder(s)
SCOPUS
Bibliographic Citation
Journal of Consumer Affairs (2023)
Suggested Citation
Mathur A., Moschis G.P. Antecedents and outcome of mindful buying. Journal of Consumer Affairs (2023). doi:10.1111/joca.12565 Retrieved from: https://repository.li.mahidol.ac.th/handle/20.500.14594/91398
Title
Antecedents and outcome of mindful buying
Author(s)
Author's Affiliation
Other Contributor(s)
Abstract
Many scholars have examined how people implement principles of mindfulness in their day-to-day consumption activities. Because buying in most cases precedes consumption, the present research builds a model of antecedents of mindful buying. Based on multi-theoretical perspectives, the model posits four key variables as antecedents of mindful buying: environmental activism (self-concept theory and collective interest model), duration of concern about the environment (life course perspective), and media and personal sources as socialization agents. The model proposes that these antecedent variables would have direct effects on mindful buying as well as indirect effect through attitudes toward the environment. The model also posits positive health outcomes of mindful buying. Using a demographically diverse sample (N = 629, females = 51.7%), regression models were used to test for direct and indirect effects of antecedent variables on mindful buying. Findings of these analyzes find support for the model. Implications for theory development, public policy and practice are also discussed.