Understanding the Needs of Older Consumers
Issued Date
2022-01-01
Resource Type
ISSN
21928096
eISSN
2192810X
Scopus ID
2-s2.0-85161960606
Journal Title
Management for Professionals
Volume
Part F379
Start Page
19
End Page
42
Rights Holder(s)
SCOPUS
Bibliographic Citation
Management for Professionals Vol.Part F379 (2022) , 19-42
Suggested Citation
Moschis G.P. Understanding the Needs of Older Consumers. Management for Professionals Vol.Part F379 (2022) , 19-42. 42. doi:10.1007/978-3-031-13097-7_2 Retrieved from: https://repository.li.mahidol.ac.th/handle/20.500.14594/87683
Title
Understanding the Needs of Older Consumers
Author(s)
Author's Affiliation
Other Contributor(s)
Abstract
A prerequisite to effective marketing is knowledge about consumer needs and how to best satisfy them. This chapter informs the reader about the biophysical, psychological, and social changes that people are likely to experience with advancing age, including age-related changes in lifestyles. It explains how these changes create new needs, or intensify existing ones, prompting the aging consumer to change his or her consumption patterns. The chapter presents information based on research and aging theories from various disciples to help the reader understand reasons for differences in behaviors of people in various age groups and cohorts. To help practitioners understand the importance of these changes for business practice, examples of implications of these changes are also presented.