Sustainable Cultural Tourism and Development: Community the Perspectives of Residents' and the Application of Social Exchange Theory
Issued Date
2022-01-01
Resource Type
ISSN
22288279
eISSN
24081213
Scopus ID
2-s2.0-85133692131
Journal Title
Journal of Urban Culture Research
Volume
24
Start Page
3
End Page
22
Rights Holder(s)
SCOPUS
Bibliographic Citation
Journal of Urban Culture Research Vol.24 (2022) , 3-22
Suggested Citation
Yoopetch C. Sustainable Cultural Tourism and Development: Community the Perspectives of Residents' and the Application of Social Exchange Theory. Journal of Urban Culture Research Vol.24 (2022) , 3-22. 22. doi:10.14456/jucr.2022.1 Retrieved from: https://repository.li.mahidol.ac.th/handle/123456789/83478
Title
Sustainable Cultural Tourism and Development: Community the Perspectives of Residents' and the Application of Social Exchange Theory
Author(s)
Author's Affiliation
Other Contributor(s)
Abstract
This study aims to examine the significant factors affecting residents 'support for tourism during one of Thailand's most celebrated festivals - the candle festival, and develop practical guidelines to support its sustainability. Data was collected from residents of the local community where the candle festival is held. Guided by the Social Exchange Theory, the measurements used in this current study were adapted from the past literature concerning the theory. In this research, the dependent variable was residents' support for sustainable festival tourism, and the independent variables included community pride, sense of community, perceived cost, perceived benefit and attitudes towards tourism development. The findings showed that attitude towards tourism development, sense of community, community pride, and perceived benefits significantly affected the residents' support for sustainable festival tourism.