The Visualization Design of Performance Management Tracking: A Case Study of Retailing Telecommunication Business

Abstract

—This research focuses on designing and implementing a performance tracking system for the retail business line of a telecommunication company, addressing the complexity and user-unfriendly nature of existing data sources. The study aimed to develop a comprehensive system for accessing crucial performance data, design a user-friendly performance display system, and implement a tool to assist users in planning their work effectively. Data from 242 branches and 1400 employees were collected, cleaned, transformed, and visualized using SQL and HTML. A satisfaction survey among 716 employees revealed a high level of satisfaction, with an average score of 4.40 out of 5, indicating that the dashboard significantly enhanced data accessibility and usability. The findings demonstrate that the dashboard effectively simplifies complex performance data, supports informed decision-making, and improves operational efficiency, providing valuable insights for future system design and development in similar business contexts.