A Bibliometric Review of Research on Customer Commitment
dc.contributor.author | Ampornklinkaew C. | |
dc.contributor.other | Mahidol University | |
dc.date.accessioned | 2023-05-19T07:36:32Z | |
dc.date.available | 2023-05-19T07:36:32Z | |
dc.date.issued | 2023-01-01 | |
dc.description.abstract | Customer commitment has been studied for more than two decades. It is one of the most powerful marketing tools in maintaining steady affiliation between patrons and brands or service providers. To examine its knowledge corpus, a bibliometric review was performed to scrutinize 457 Scopus-indexed documents. The research design consisted of descriptive analysis, citation analyses, co-citation analyses, and keyword co-occurrence analysis. This review aimed to assess the literature volume, growth trajectory, and geographic distribution; indicate key journals, authors and documents; probe the intellectual structure of the knowledge base; and emphasize the topical foci of the literature. This review provides a baseline analysis for the evolution and future studies guiding scholars who will enter the customer-commitment research field. | |
dc.identifier.citation | Journal of Relationship Marketing (2023) | |
dc.identifier.doi | 10.1080/15332667.2023.2197771 | |
dc.identifier.eissn | 15332675 | |
dc.identifier.issn | 15332667 | |
dc.identifier.scopus | 2-s2.0-85152442429 | |
dc.identifier.uri | https://repository.li.mahidol.ac.th/handle/123456789/81697 | |
dc.rights.holder | SCOPUS | |
dc.subject | Business, Management and Accounting | |
dc.title | A Bibliometric Review of Research on Customer Commitment | |
dc.type | Article | |
mu.datasource.scopus | https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85152442429&origin=inward | |
oaire.citation.title | Journal of Relationship Marketing | |
oairecerif.author.affiliation | College of Management Mahidol University | |
oairecerif.author.affiliation | Walailak University |