A Bibliometric Review of Research on Customer Commitment

dc.contributor.authorAmpornklinkaew C.
dc.contributor.otherMahidol University
dc.date.accessioned2023-05-19T07:36:32Z
dc.date.available2023-05-19T07:36:32Z
dc.date.issued2023-01-01
dc.description.abstractCustomer commitment has been studied for more than two decades. It is one of the most powerful marketing tools in maintaining steady affiliation between patrons and brands or service providers. To examine its knowledge corpus, a bibliometric review was performed to scrutinize 457 Scopus-indexed documents. The research design consisted of descriptive analysis, citation analyses, co-citation analyses, and keyword co-occurrence analysis. This review aimed to assess the literature volume, growth trajectory, and geographic distribution; indicate key journals, authors and documents; probe the intellectual structure of the knowledge base; and emphasize the topical foci of the literature. This review provides a baseline analysis for the evolution and future studies guiding scholars who will enter the customer-commitment research field.
dc.identifier.citationJournal of Relationship Marketing (2023)
dc.identifier.doi10.1080/15332667.2023.2197771
dc.identifier.eissn15332675
dc.identifier.issn15332667
dc.identifier.scopus2-s2.0-85152442429
dc.identifier.urihttps://repository.li.mahidol.ac.th/handle/123456789/81697
dc.rights.holderSCOPUS
dc.subjectBusiness, Management and Accounting
dc.titleA Bibliometric Review of Research on Customer Commitment
dc.typeArticle
mu.datasource.scopushttps://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85152442429&origin=inward
oaire.citation.titleJournal of Relationship Marketing
oairecerif.author.affiliationCollege of Management Mahidol University
oairecerif.author.affiliationWalailak University

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