A study of the business plan of bracetainer-bracelet plastic container
Issued Date
2024
Copyright Date
2020
Resource Type
Language
eng
File Type
application/pdf
No. of Pages/File Size
ix, 87 leaves : ill.
Access Rights
open access
Rights
ผลงานนี้เป็นลิขสิทธิ์ของมหาวิทยาลัยมหิดล ขอสงวนไว้สำหรับเพื่อการศึกษาเท่านั้น ต้องอ้างอิงแหล่งที่มา ห้ามดัดแปลงเนื้อหา และห้ามนำไปใช้เพื่อการค้า
Rights Holder(s)
Mahidol University
Bibliographic Citation
Thematic Paper (M.B.A. (Business Administration))--Mahidol University, 2020
Suggested Citation
Sirinya Piyaphakdeesakul A study of the business plan of bracetainer-bracelet plastic container. Thematic Paper (M.B.A. (Business Administration))--Mahidol University, 2020. Retrieved from: https://repository.li.mahidol.ac.th/handle/123456789/92094
Title
A study of the business plan of bracetainer-bracelet plastic container
Author(s)
Advisor(s)
Abstract
Bracetainer - Bracelet plastic container is a separated brand from Weng Heng Product Company Limited which was created to develop new style of bracelets and watches plastic containers to solve customers' pain points. The product was built with the unique feature of one-size-fit-all where the standard size of container can fit with all sizes of bracelets and watches. The target customers are divided into two groups which are business-to-business (B2B) and business-to-customers (B2C). By focusing on situation analysis, Bracetainer has a major strength in the product. While, the weakness is high R&D cost since we have to invest a lot to understand customer's pain point. Since the product is new and innovative, we gain a good opportunity of first-mover advantage. However, we have to admit that competitor is our major threat. The research applies both quantitative and qualitative approach by conducing in-depth interview and distributing a standardized questionnaire to target respondents with the objective - to see whether Bracetainer's new product can solve customer pain point or not.
Description
Business Administration (Mahidol University 2020)
Degree Name
Master of Business Administration
Degree Level
Master's degree
Degree Department
International College
Degree Discipline
Business Administration
Degree Grantor(s)
Mahidol University