A study of business plan : a case study of Grease monkey a multi-service platform for heavy duty industry
4
Issued Date
2024
Copyright Date
2020
Resource Type
Language
eng
File Type
application/pdf
No. of Pages/File Size
viii, 84 leaves: ill.
Access Rights
open access
Rights
ผลงานนี้เป็นลิขสิทธิ์ของมหาวิทยาลัยมหิดล ขอสงวนไว้สำหรับเพื่อการศึกษาเท่านั้น ต้องอ้างอิงแหล่งที่มา ห้ามดัดแปลงเนื้อหา และห้ามนำไปใช้เพื่อการค้า
Rights Holder(s)
Mahidol University
Bibliographic Citation
Thematic Paper (M.B.A. (Business Modeling and Analysis))--Mahidol University, 2020
Suggested Citation
Tanasit Piyamaeteewat A study of business plan : a case study of Grease monkey a multi-service platform for heavy duty industry. Thematic Paper (M.B.A. (Business Modeling and Analysis))--Mahidol University, 2020. Retrieved from: https://repository.li.mahidol.ac.th/handle/123456789/99386
Title
A study of business plan : a case study of Grease monkey a multi-service platform for heavy duty industry
Author(s)
Advisor(s)
Abstract
The heavy-duty equipment industry in Thailand is valued at approximately ฿72 billion with the construction industry as a major driver, responsible for the growth of about 8%. As with any product driven as industry, mechanization and the maintenance and repair of those machines is essential. In Thailand; however, there is no nationwide network supplying either parts or labor. Consequently, machine owners currently rely on personal contacts, word of mouth, or pot luck when searching for solutions to their engine problems. The development and proliferation of information technology in Thailand; however, means that it is now possible to fill this gap in the market and create a three-sided mobile platform application (Grease Monkey) that serves as an introducer, guarantor, and facilitator in heavy duty machine maintenance. This paper used the in-depth interviews with more than 20 senior and/or highly experienced people from the well-known companies in Thailand currently using heavy industry equipment. The results indicate that the need for and the willingness to try our platform are both high, with trust, speed, and price of decreasing concern. The evidence also indicates that potential users are willing to pay for such a service as it will reduce downtime for machine owners, help genuine parts providers to sell more and decrease the sale of fake parts, and provide more work with guaranteed payment for mechanics. The findings of this study will be a useful reference for other start-up companies, mechanics, engine owners, and suppliers to get a better understanding of this platform and the industry that it serves.
Description
Business Modeling and Analysis (Mahidol University 2020)
Degree Name
Master of Business Administration
Degree Level
Master's degree
Degree Department
Mahidol University. International College
Degree Discipline
Business Modeling and Analysis
Degree Grantor(s)
Mahidol University