The effective media to promote an accurate image of persons with disabilities: The perspective of social media users

Abstract

The objective of this qualitative study was to explore the perspective of persons with disabilities (PWDs) and of key stakeholders concerning the contents and genre of media that should be used to promote a positive attitude of society towards PWDs. The participants were Facebook and LINE users who were purposively selected by snowball sampling through the announcement on the Facebook page. Eight key informants participated in this study, including two PWDs, a private media producer, two general social media users and three researchers (one with disability and two without disability). Four focus groups and information sharing among participants via LINE group were conducted. Transcriptions from the participants were analyzed. The findings illustrate that a negative image of PWDs still persists in various plots in current and existing media. New media presenting the image of PWDs as multi-dimensional human beings should be promoted and created. Socialization and cultivation of inclusive living since childhood between PWDs and able bodied persons in the society are important to promote understanding, leading to positive attitudes. A short film is a current suitable media type to promote a positive attitude of society towards PWDs. Facebook and LINE platforms should be considered for data collection, particularly with PWDs who have limited mobility and difficulty to be transported.