Sustainable consumption in tourism: perceptions of low-carbon holidays in island destinations–a cluster analysis approach
Issued Date
2024-01-01
Resource Type
ISSN
10941665
eISSN
17416507
Scopus ID
2-s2.0-85192138136
Journal Title
Asia Pacific Journal of Tourism Research
Rights Holder(s)
SCOPUS
Bibliographic Citation
Asia Pacific Journal of Tourism Research (2024)
Suggested Citation
Fakfare P., Wattanacharoensil W. Sustainable consumption in tourism: perceptions of low-carbon holidays in island destinations–a cluster analysis approach. Asia Pacific Journal of Tourism Research (2024). doi:10.1080/10941665.2024.2333476 Retrieved from: https://repository.li.mahidol.ac.th/handle/123456789/98304
Title
Sustainable consumption in tourism: perceptions of low-carbon holidays in island destinations–a cluster analysis approach
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Author's Affiliation
Corresponding Author(s)
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Abstract
Although the tourism sector has made efforts to promote low-carbon tourism as one of the ways to address the challenge of climate change, understanding of the current low-carbon tourist segments is still limited and fragmented. This study analyzes low-carbon tourist segments in Thailand's island destinations using cluster analysis, identifying three distinct types: Low-carbon Supporters, Pleasure Seekers, and Destination Protectors, each varying in their perceived importance of low-carbon tourism dimensions. Using Important-Performance Map Analysis (IPMA), the research highlights key items significant to each cluster. It contributes theoretically and offers practical marketing strategies to promote low-carbon destinations effectively to these segments.