Marketing Apparel and Footwear
Issued Date
2022-01-01
Resource Type
ISSN
21928096
eISSN
2192810X
Scopus ID
2-s2.0-85161959323
Journal Title
Management for Professionals
Volume
Part F379
Start Page
105
End Page
121
Rights Holder(s)
SCOPUS
Bibliographic Citation
Management for Professionals Vol.Part F379 (2022) , 105-121
Suggested Citation
Moschis G.P. Marketing Apparel and Footwear. Management for Professionals Vol.Part F379 (2022) , 105-121. 121. doi:10.1007/978-3-031-13097-7_6 Retrieved from: https://repository.li.mahidol.ac.th/handle/20.500.14594/87684
Title
Marketing Apparel and Footwear
Author(s)
Author's Affiliation
Other Contributor(s)
Abstract
This chapter consists of three main sections. The first section presents information on the needs of older consumers that tend to emerge due to aging. It focuses on factors that create needs for specific apparel attributes that manufacturers should consider in developing product lines for the aging population. The second section presents research on older consumers’ buying and consumption habits regarding apparel products. The information presented in the first two sections has implications for designing effectual strategies and tactics for marketing apparel and footwear products. The last section of the chapter uses information presented in the chapter’s earlier sections and earlier chapters in this book to suggest strategies for marketers of apparel and footwear products. It offers recommendation for marketing strategies (segmentation, target selection and positioning), programs and tactics (product development, promotion, pricing and distribution) for manufacturers and retailers of apparel and footwear.