Airportscape and its effect on airport sense of place and destination image perception
Issued Date
2022-03-04
Resource Type
ISSN
16605373
eISSN
17598451
Scopus ID
2-s2.0-85111098069
Journal Title
Tourism Review
Volume
77
Issue
2
Start Page
549
End Page
569
Rights Holder(s)
SCOPUS
Bibliographic Citation
Tourism Review Vol.77 No.2 (2022) , 549-569
Suggested Citation
Wattanacharoensil W., Fakfare P., Graham A. Airportscape and its effect on airport sense of place and destination image perception. Tourism Review Vol.77 No.2 (2022) , 549-569. 569. doi:10.1108/TR-01-2021-0036 Retrieved from: https://repository.li.mahidol.ac.th/handle/20.500.14594/83973
Title
Airportscape and its effect on airport sense of place and destination image perception
Author(s)
Author's Affiliation
Other Contributor(s)
Abstract
Purpose: This study aims to validate a conceptual definition of airportscape and develop a multidimensional scale that integrates servicescape and service quality dimensions to comprehensively investigate airport service management. In addition, this study examines the structural relationships amongst airportscape, sense of place, airport image and destination image. Design/methodology/approach: Covariance-based structural equation modelling has been used. This study has collected the responses from 1,189 Thai respondents who had their experience in an international airport in the past 12 months. Findings: Key findings reveal the set of three airportscape attributes which positively influenced the air traveller’s perceived sense of place. Four other dimensions were found to positively influence the airport image. The results also suggested the positive relationships amongst sense of place, airport image and destination image. Sense of place strongly predicted the destination image and airport image and was found to be an important mediator of the relationship between airportscape dimension and perceived image variables. Originality/value: This study validates the airportscape scale and introduces “sense of place”, a concept that has not been objectively investigated in the airport context, and in relation to tourism. The findings provide insights to airport managers and tourism authorities by examining areas that highlight an airport’s sense of place and representation of the destination. The study also strengthens the theoretical link between airport and tourism knowledge, by showing that the airport’s sense of place can strongly influence airport image and destination image. The result ascertains that the airport can be a representative of a destination through the creation of a sense of place.
