Online Learner Achievement and Satisfaction on the ThaiMOOC Platform: A Case Study of Digital Media Creation on Online Social Networks

Abstract

As online learning continues to grow in popularity, Massive Open Online Courses (MOOCs) have emerged as a flexible and accessible solution for lifelong learning. However, MOOCs often face challenges related to low completion rates and high dropout rates, prompting a need to better understand learner success and satisfaction. ThaiMOOC, Thailand's national MOOC platform, offers a variety of courses designed to enhance digital competencies for diverse learner groups. One such course, KMUTT015 Digital Media Creation on Online Social Networks, has gained significant attention since its launch. The purpose of this study was to (1) examine the proportion of online learners who met the passing criteria for the course and (2) assess online learner satisfaction levels using mean and standard deviation. The research employed a quantitative descriptive approach based on secondary data retrieved from the ThaiMOOC platform under the Thailand Cyber University (TCU). The data were collected from learners who enrolled in the course between April 15, 2020, and December 31, 2024, totaling 23,107 participants. According to the course evaluation criteria, learners were required to achieve at least 70% of the total score to pass. The findings revealed that (1) 16,118 learners (69.75%) successfully passed the assessment and received a certificate, while 6,989 learners (30.25%) either did not pass or dropped out of the course; and (2) among the 13,272 certified learners who completed the satisfaction questionnaire, the average satisfaction score was 4.22 (SD = 0.69), indicating a high level of satisfaction. These results offer implications for future MOOC instructional design research.