The multi-method approach to analyzing motivations and perceived travel risks: impacts on domestic tourists’ adaptive behaviors and tourism destination advocacy
Issued Date
2023-01-01
Resource Type
ISSN
10548408
Scopus ID
2-s2.0-85161991778
Journal Title
Journal of Travel and Tourism Marketing
Volume
40
Issue
2
Start Page
109
End Page
130
Rights Holder(s)
SCOPUS
Bibliographic Citation
Journal of Travel and Tourism Marketing Vol.40 No.2 (2023) , 109-130
Suggested Citation
Wattanacharoensil W., Lee J.S., Fakfare P., Manosuthi N. The multi-method approach to analyzing motivations and perceived travel risks: impacts on domestic tourists’ adaptive behaviors and tourism destination advocacy. Journal of Travel and Tourism Marketing Vol.40 No.2 (2023) , 109-130. 130. doi:10.1080/10548408.2023.2215266 Retrieved from: https://repository.li.mahidol.ac.th/handle/20.500.14594/87872
Title
The multi-method approach to analyzing motivations and perceived travel risks: impacts on domestic tourists’ adaptive behaviors and tourism destination advocacy
Author(s)
Other Contributor(s)
Abstract
The study investigated factors influencing tourists’ adaptive behaviors and advocacy for domestic destinations during COVID-19 using a combination of integrated generalized structured component analysis (IGSCA) and fuzzy set qualitative comparative analysis (fsQCA). One thousand tourists from Thailand, South Korea, and China participated in the study. The results revealed that fsQCA’s multiple configurations provided valuable insights into the antecedents affecting adaptive behavior and destination advocacy, which complemented IGSCA’s symmetric results. The study affirmed the complexity of antecedents that impact outcomes and supported the notion of complexity theory in explaining tourists’ destination supporting behavior. The study provided implications for future research in this area.