Thai generation Z communication satisfaction : implications for their ideal workplace
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Issued Date
2021
Copyright Date
2021
Resource Type
Language
eng
File Type
application/pdf
No. of Pages/File Size
viii, 98 leaves : ill.
Access Rights
open access
Rights
ผลงานนี้เป็นลิขสิทธิ์ของมหาวิทยาลัยมหิดล ขอสงวนไว้สำหรับเพื่อการศึกษาเท่านั้น ต้องอ้างอิงแหล่งที่มา ห้ามดัดแปลงเนื้อหา และห้ามนำไปใช้เพื่อการค้า
Rights Holder(s)
Mahidol University
Bibliographic Citation
Thematic Paper (M.B.A. (Business Administration))--Mahidol University, 2021
Suggested Citation
Sawada, Hiromu, 1997- Thai generation Z communication satisfaction : implications for their ideal workplace. Thematic Paper (M.B.A. (Business Administration))--Mahidol University, 2021. Retrieved from: https://repository.li.mahidol.ac.th/handle/123456789/114141
Title
Thai generation Z communication satisfaction : implications for their ideal workplace
Author(s)
Advisor(s)
Abstract
Generation Z (Gen Z) is entering the workforce in masses worldwide. With their unique identities and backgrounds, these youngsters will be the future managers of their organizations. So, what should organizations do in order to prepare for their entry? This paper explores Thai Gen Z’s communication preferences to see how, through their daily interactions with peers, they communicate to shape and recreate their own experiences in working within a collective group and staying satisfied with how they work. A total of 15 Thai Gen Z participants were gathered for the qualitative investigation into their preferences on the 4 dimensions of communication: Quality of Interaction, Medium of Choice, Social Hierarchical Considerations, and Basic Values. Following the exploration of the 4 dimensions, a fifth dimension, their Ideal Organization, is discussed in terms of communication to compare with other generations and cultural contexts to offer a diverse insight into what managers can expect out of these young people. In terms of Quality of Interaction, Thai Gen Z were found to prefer well-appointed, non-repetitive conversations and interactions in the workplace. For their Medium of Choice, face-to-face communication was the most preferred medium due to its high information density. As for Social Hierarchical Considerations, due to them being raised up in a collectivist culture, Gen Z participants were mostly satisfactory with abiding by social cues with politeness and respect for their seniors in order to minimize obstructions to their work. With basic values such as Self-direction, Achievement, Universalism, and Benevolence as their highest values. Many similarities were observed in comparison with both other generations and other cultural contexts. The study provides both theoretical and practical implications relating to generational studies and organizational management.
Degree Name
Master of Business Administration
Degree Level
Master's degree
Degree Department
International College
Degree Discipline
Business Administration
Degree Grantor(s)
Mahidol University