Children and adolescent consumer behavior: Insights from the life course paradigm
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Issued Date
2024-01-01
Resource Type
ISSN
14720817
eISSN
14791838
DOI
Scopus ID
2-s2.0-85185944173
Journal Title
Journal of Consumer Behaviour
Rights Holder(s)
SCOPUS
Bibliographic Citation
Journal of Consumer Behaviour (2024)
Suggested Citation
Moschis G.P., Mathur A. Children and adolescent consumer behavior: Insights from the life course paradigm. Journal of Consumer Behaviour (2024). doi:10.1002/cb.2314 Retrieved from: https://repository.li.mahidol.ac.th/handle/123456789/97457
Title
Children and adolescent consumer behavior: Insights from the life course paradigm
Author(s)
Author's Affiliation
Corresponding Author(s)
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Abstract
Researchers have long been interested in understanding young consumers, but they have had inadequate methods for studying their consumption-related thoughts and actions at early stages of life and how these develop and change during formative years. Recent theoretical and methodological advances in behavioral and social science have contributed to the development of a research approach, known as “life course paradigm.” This approach has helped replace and integrate previously used theories and methods by offering researchers an over-arching multi-theoretical framework for studying a wide variety of phenomena; and it has rapidly diffused across disciplines, and is increasingly used internationally. This article shows how consumer researchers could benefit from applying this conceptual research framework to improve existing models and study youths' consumer behavior in an innovative way.