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Publication Metadata only The current state of technology roadmapping (TRM) research and practice(2018-02-14) Ronald S. Vatananan; Nathasit Gerdsri; Mahidol University© 2018 by World Scientific Publishing Co. Pte. Ltd. All rights reserved. Technology roadmapping (TRM) is gaining momentum as a strategic management tool for an organization to integrate technology into business strategy. This chapter reviews over a... hundred of TRM related publications to provide the community with the current state of roadmapping researches and practices. From the literature, the issue of keeping a roadmap alive is identified as the key challenge in the field. To addressPublication Metadata only The current state of technology roadmapping (trm) research and practice(2012-01-01) Ronald S. Vatananan; Nathasit Gerdsri; Mahidol UniversityTechnology roadmapping (TRM) is gaining momentum as a strategic management tool for an organization to integrate technology into business strategy. This paper reviews over a hundred of TRM related publications to provide the community... with the current state of roadmapping researches and practices. From the literature, the issue of keeping a roadmap alive is identified as the key challenge in the field. To address this challenge, operationalization and effective implementation of TRMPublication Metadata only The current state of technology roadmapping (TRM) research and practice(2010-11-25) Ronald S. Vatananan; Nathasit Gerdsri; Mahidol UniversityTechnology roadmapping (TRM) is gaining momentum as a strategic management tool for an organization to integrate technology into business strategy. This paper reviews over a hundred of TRM related publications to provide the community... with the current state of roadmapping research and practice. From the literature, the issue of keeping a roadmap alive has been identified as the key challenge in the field. To address this challenge, operationalization and effective implementation of TRMPublication Metadata only Applying change management approach to guide the implementation of technology roadmapping (TRM)(2008-09-30) Nathasit Gerdsri; Phensoame Assakul; Ronald S. Vatananan; Mahidol UniversityTo strive for sustainability under today's intense business competition, organizations apply technology roadmapping (TRM) as a strategic planning tool to integrate their business and technology strategies. Many organizations implement TRM... the technology roadmapping process. This paper proposes a practical guideline to implement technology roadmapping by applying the concept of change management approach. A case example is also included in this paper to present how the subject organization appliedPublication Metadata only Mapping the knowledge evolution and network of technology roadmapping (TRM) using bibliometric analysis(2008-09-30) Nathasit Gerdsri; Alisa Kongthon; Ronald S. Vatananan; Mahidol University; Thailand National Electronics and Computer Technology CenterAs the concept of technology roadmapping (TRM) continues to gain more acceptances from practitioners, many researches are undertaking to improve the visualization of a roadmap as well as to operationalize the process so that a roadmap can... be effectively kept alive. This presentation presents the evolution and the current profile of the Body of Knowledge in the Technology Roadmapping (TRM) field. Text-mining technique was applied to analyze journal and conference publications related to TRMPublication Metadata only An analytical approach to assess the current state of a roadmap(2011-10-05) Ronald S. Vatananan; Nathasit Gerdsri; Mahidol UniversityTechnology Roadmapping (TRM) has become the method of choice for practitioners to develop a strategic plan linking business strategy, product development, technology, and R & D activities. Keeping a roadmapping operation alive is considered a major... challenge. One element of sustaining a roadmapping process is to be aware of when the process needs to be reviewed. A review entails maintaining a roadmap by including up-to-date information, as well as updating or revising its strategic targets. To assistPublication Metadata only Dynamics of Technology Roadmapping (TRM) implementation(2007-12-01) Nathasit Gerdsri; Ronald S. Vatananan; Mahidol UniversityTo achieve a sustainable competitive advantage, organizations apply Technology Roadmapping (TRM) as an effective tool to link technology into business strategies. The overall objective for today's business is to strengthen their core competencies... and their adaptability to business dynamics. Critical factors to the successful initiation and implementation of a roadmap development are People, Processes and Data. This paper focuses on People factor by emphasizing the needs to understand how the rolesPublication Metadata only An activity guideline for technology roadmapping implementation(2010-02-01) Nathasit Gerdsri; Phensoame Assakul; Ronald S. Vatananan; Mahidol UniversityTo strive for sustainability under today's intense business competition, organisations apply technology roadmapping (TRM) as a strategic planning tool to align their technology strategies with business strategies. Many organisations desire... organisations to understand the basic elements that an individual needs so that some challenges can be addressed in advance before adopting the TRM process. This paper proposes a practical guideline to implement technology roadmapping along with a case examplePublication Metadata only Mapping the knowledge evolution and professional network in the field of technology roadmapping: A bibliometric analysis(2013-04-01) Nathasit Gerdsri; Alisa Kongthon; Ronald S. Vatananan; Mahidol University; Thailand National Electronics and Computer Technology CenterTo maintain a competitive advantage, organisations constantly adjust their operations and strategies to incorporate changes in their business environment. Technology roadmapping (TRM) has emerged as a method that can link technology development... with the changing business requirements. Since the method of TRM is fairly new, publications that can explain and assist the implementation of a roadmapping process are still limited. As the concept of TRM continues to gain awareness among scholars and practitionersPublication Metadata only Dealing with the dynamics of technology roadmapping implementation: A case study(2009-01-01) Nathasit Gerdsri; Ronald S. Vatananan; Sasawat Dansamasatid; Mahidol University; Siam Cement GroupNowadays, companies are facing many challenges. The product life cycle is getting shorter while the complexity and the demand for product customization are increasing. Technology Roadmapping (TRM) has been widely used as a strategic management tool... to help organizations in effectively identifying potential products or services for the future, determining proper technology alternatives, and mapping them with resource allocation plans. With the completion of TRM implementation, any organization can