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Degree Department: Faculty of Engineering

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    Exploring determinants influencing the acceptance of e-government service
    (Mahidol University. Mahidol University Library and Knowledge Center, 2010) Supaporn Chomchalao; Thanakorn Naenna; Chanin Nantasenamat ; Tanawut Tantimongcolwat
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    Factors affecting the use of online beauty shopping based on technology acceptance model II
    (Mahidol University. Mahidol University Library and Knowledge Center, 2024) Jarupak Robkob; Adisorn Leelasantitham; Supaporn Kiattisin
    services. The hypothesis was established using the Technology Acceptance Model 2 (TAM2) and was analyzed by structural equation model. The results showed that expectations on usage and expectations on easiness were the main factors that supported...This research studied the factors affecting the use of online beauty shopping base on Technology Acceptance Model 2. Questionnaires were used to collect data from a sample of 400 participants who used the internet and the online beauty shopping
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    Analysis of acceptance factors for electronic payment services of Thai people based on UTAUT
    (Mahidol University. Mahidol University Library and Knowledge Center, 2013) Teerapat Jansorn; Adisorn Leelasantitham; Supaporn Kiattisin; Bunlur Emaruchi
    . The model of Unified Theory of Acceptance and Use of Technology (UTAUT), and Structural Equation Modelling (SEM) were used for testing hypotheses. In the addition, this study identifies the external modulators and three factors: service quality, cost
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    Developing critical success factor for the assessment of advanced manufacturing technology
    (Mahidol University, 2020) Sakonphot Sukanthong; Thanakorn Naenna; Ponpong Suksawang; Tuangyot Supeekit
    Structural Equation Modeling and Fuzzy Analytic Network Process to assess the relevance of gathered critical success factors and their sub-factors. SEM determines latent and observed variables of interest and assists model validation. Questionnaire interviews...The objectives of this study are to study and assess the critical success factors that influence the adoption of Advanced Manufacturing Technologies (AMTs), and eventually provide a pre-assessment model for AMT adoption for small- and medium-sized
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    Perceived credibility of electronic word of mouth and its impacts on online purchase intentions : the apparel industry in Thailand
    (Mahidol University. Mahidol University Library and Knowledge Center, 2022) Areewan Kamphoi; Rojjalak Chuckpaiwong; Adisorn Leelasantitham
    influencer. In addition, online questionnaire forms were employed as research tools. The data analysis was performed using the structural equation model (SEM) with the SmartPLS3 program. According to the research result, source trustworthiness, review quality... (Structural Equation Model: SEM) โดยโปรแกรมสำเร็จรูป SmartPLS3 ผลการวิจัยพบว่า ความไว้วางใจในแหล่งที่มาของข้อมูล, คุณภาพของบทวิจารณ์, บทวิจารณ์แบบสองด้าน และการมีส่วนร่วมของผู้บริโภค เป็นปัจจัยสำคัญที่ส่งผลต่อการรับรู้ความน่าเชื่อถือของการสื่อสารแบบปากต่อปาก
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    Factors affecting financial behaviour and knowledge using modified theory planned behaviour : a case study of university students
    (Mahidol University, 2023) Chayanon Chinnavong; Adisorn Leelasantitham; Prush Sa-nga-ngam
    statistics using Structural Equation Modeling (SEM). The results show that each of the four input factors has a positive effect on university students' financial behavior and attitudes. Specifically, work experience, parental attitudes, and financial...เชิงอนุมานโดยใช้แบบจำลองสมการโครงสร้าง Structural Equation Modeling (SEM) ผลการวิจัยพบว่าทั้ง 4 ปัจจัย มีผลทางบวกต่อพฤติกรรมและทัศนคติทางการเงินของนักศึกษามหาวิทยาลัย โดยเฉพาะอย่างยิ่ง ประสบการณ์การทำงาน ทัศนคติของผู้ปกครอง และความรู้ทางการเงิน ล้วนมี
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    Factors influencing behavior intention in digital investment services of mutual fund distributors adoption in Thailand
    (Mahidol University. Mahidol University Library and Knowledge Center, 2022) Haruthai Kasemharuethaisuk; Taweesak Samanchuen; Rojjalak Chuckpaiwong
    was Thai investor who knows mutual fund. Data analysis and path model estimation were proposed using PLS-SEM (Partial Least Squares-Structural Equation Modeling). The results showed that perceived usefulness directly serves users producing intention to use... mutual fund distributors in Thailand. Developing the conceptual research model uses the extended Technology Acceptance Model (TAM2) together with variables from previous research in investment behavior and fintech adoption. A total of 76 respondents
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    Geospatial data science in increasing electric utility sustainabilitystability
    (Mahidol University, 2023) Thanaporn Thitisawat; Smitti Darakorn Na Ayuthaya; Supaporn Kiattisin; Theeraya Mayakul
    . These factors were confirmed by using structural equation modelling (SEM). Finally, logistic regression and RF regression analysis were applied to compare the effectiveness of predictive models for equipment failures. The outcomes showed that RF regression... และสำหรับพื้นที่ทั้งประเทศ โดยตัวแปรเหล่านี้ได้รับการยืนยันความสำคัญอีกครั้งด้วยการประมวลผลของ Structural Equation Modelling (SEM) และเมื่อได้ตัวแปรสำคัญที่มีผลต่อการเสียของอุปกรณ์จ่ายไฟแล้ว Logistic regression และ Random Forest Regression จะประมวลผล
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    Criteria determination of lean and green practices towards sustainability for secondary hospitals in Thailand
    (Mahidol University. Mahidol University Library and Knowledge Center, 2022) Jaruda Ngamwititwong; Ronnachai Sirovetnukul; Duangpun Kritchanchai; Phumin Kirawanich
    was designed with the participation of experts experienced in outpatient services. All observed variables, including latent variables, were measured for construct validity using Structural Equation Modeling (SEM) and Confirmatory Factor Analysis (CFA). After... in sustainability. The structural model from path analysis, in which the models were examined individually to prevent collinearity issues due to high correlation between the two independent variables, suggests that Lean and Green practices will provide a positive
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    Analysis of factors influencing the acceptance of E-reader in Thailand
    (Mahidol University. Mahidol University Library and Knowledge Center, 2013) Premsiri Sangpoom; Adisorn Leelasantitham; Supaporn Kiattisin; Bunlur Emaruchi
    of Acceptance and Use of Technology (UTAUT) มาสร้างเป็นสมมุติฐาน และใช้การวิเคราะห์ด้วยโมเดลสมการโครงสร้าง (Structural Equation Modeling Testing (SEM)) และเสริมปัจจัย 2 ปัจจัยเพิ่มเติม คือ ความสนุกสนานเพลิดเพลินและราคาด้วย จากผลการวิจัยพบว่า ความคาดหวังในเรื่อง