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Now showing 1 - 10 of 3598
  • Publication
    Client Relationship Marketing Practices: An Exploratory Study of the Legal Industry
    (2014-10-02) Kok Ming Woo; Kannika “Mink” Leelapanyalert; Mander Portman Woodward Limited; Mahidol University
    © 2014, Copyright © Taylor & Francis Group, LLC. This article aims to identify and examine the responsibilities of the marketing specialists and legal practitioners in the legal industry at different stages of the client relationship development... process. A conceptual framework is proposed to analyse the single case study of this research. The relationship marketing practices of a global law firm were examined through fifteen in-depth semi-structured interviews with key personnel. Ten client
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    PublicationOpen Access
    Factors Associated with Sexual Relationship Among High School Female Students in Ratchaburi Province
    (2010) Ratchanee Laksitanon; Somsak Suthusvoravut; Sanya Patrachai; Vajira Singhakajen; รัชนี ลักษิตานนท์; สมศักดิ์ สุทัศน์วรวุฒิ; สัญญา ภัทราชัย; วชิระ สิงหะคเชนทร์; Health Promoting Center Region 4. Health Promoting Hospita; Mahidol University. Faculty of Medicine Ramathibodi Hospital. Department of Obstetrics and Gynecology; Mahidol University. Faculty of Public Health. Department of Biostatistics
    Objective: To study sexual behavior and factors associated with sexual relationship among female adolescents in high school in Ratchaburi province. Methods: A cross-sectional study among adolescents 216 female high school students in Ratchaburi... Regression Analysis. Results: The results showed that 54.2% of adolescents have had a sexual relationship. The mean age of the first sexual relationship was 14.6 years old. The partners in their first sexual relationship were their lovers (55
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    PublicationOpen Access
    Factors Associated with Sexual Relationship among High School Female Students in Nakhonratchasima Province
    (2010) Sineenart Sanrung; Somsak Suthutvoravut; Sanya Patrachai; Vajira Singhakajen; สินีนารถ แสนรัง; สมศักดิ์ สุทัศน์วรวุฒิ; สัญญา ภัทราชัย; วชิระ สิงหะคเชนทร์; The 5th Regional Health Promoting Center. Health Promoting Hospital; Mahidol University. Faculty of Medicine Ramathibodi Hospital. Department of Obstetrics and Gynecology; Mahidol University. Faculty of Public Health. Department of Biostatistics
    Background: Teenage pregnancy is one of the serious health prohlems in Thailand, not only in the Bangkok Metropolitan area but also in the rural provinces. Inappropriate sexual relationship is the main cause for teenage pregnancy. Nakhonratchasima....6% of adolescents have had a sexual relationship. The mean age of first sexual relationship was 15.3 years old. Most of the partners of first sexual relationships were lovers (73.1%). The main reason for having their sexual relationship was love (67.8%). Fifty
  • Publication
    A majority-density approach to developing testing and diagnostic systems with the cooperation of multiple experts based on an enhanced concept-effect relationship model
    (2012-07) Dechawut Wanichsan; Patcharin Panjaburee; พัชรินทร์ ปัญจบุรี; Parames Laosinchai; ปรเมศวร์ เหล่าสินชัย; Wannapong Triampo; Sasithorn Chookaew; Mahidol University. Institute for Innovative Learning; Mahidol University. Faculty of Science
    such that helpful learning suggestions or guidance can be provided based on the analysis results. In this paper, we present a new procedure for integrating test item–concept relationship opinions based on majority density of multiple experts in order to enhance a... concept–effect relationship model used for generating personalized feedback. It provides a useful and practical way to decrease inconsistencies in the weighting criteria of multiple experts and to enhance the entire learning-diagnosis procedure
  • Publication
    The linkages among supplier relationship, customer relationship and supply performance
    (2021-08-13) Assadej Vanichchinchai; Mahidol University
    Purpose: This study aims to explore the links among supplier relationship (SR), customer relationship (CR) and supply performance (SP): cost, flexibility, partnership and responsiveness for manufacturing sector in Thailand. Design/methodology
  • Publication
    Relationship of medication adherence and quality of life among heart failure patients
    (2019-03-01) Voratima Silavanich; Surakit Nathisuwan; Arintaya Phrommintikul; Unchalee Permsuwan; Mahidol University; Chiang Mai University
    © 2018 Elsevier Inc. Background: Little is known regarding the relationship between medication adherence and quality of life in heart failure patients. We therefore aimed to examine the nature of relationship between medication adherence and quality... the Minnesota Living with Heart Failure Questionnaire (MLHFQ) and Morisky Medication Adherence Scale-8 (MMAS-8), respectively. Relationship of MLHFQ and MMAS-8 were examined using Spearman's correlation coefficient and multiple regression analysis for covariates
  • Publication
    The correlation between intimate relationship, self-disclosure, and adaptability among colorectal cancer enterostomy patients
    (2021-05-14) Xixi Du; Dongyang Wang; Huiyong Du; Qiyun Zou; Yan Jin; Mahidol University; Henan University; Henan Cancer Hospital; People's Hospital of Puyang City
    ABSTRACT: The postoperative physiological changes and psychological pressure of cancer patients affect the patient's adaptability to the disease, and thus affect the spousal intimate relationship. This study aimed to evaluate the correlation between... spousal intimate relationship, self-disclosure, and adaptability among colorectal cancer (CCI) patients with enteric stoma.This cross-sectional study selected patients with CCI in Henan Province from February 2018 to October 2020. The Marital Adjustment
  • Publication
    The effects of word-of-mouth incentivization on consumer brand attitude
    (2015-01-01) Chompunuch Pongjit; Rian Beise-Zee; Mahidol University; Ritsumeikan Asia Pacific University
    recommendation. It also studied whether or not the type of relationship between the recommender and the person who receives the recommendation and the expertise of the recommender moderate the impact of incentivization on brand attitude. The results should enable... of social relationships were manipulated. All other variables were measured through a respondent-administered questionnaire. For incentivization of WOM, monetary reward and non-monetary reward are compared to a non-incentivized control state. The three types
  • Publication
    Relationships between grandchildren and grandparents in skipped generation families in Thailand
    (2018-07-03) Berit Ingersoll-Dayton; Kanchana Tangchonlatip; Sureeporn Punpuing; Laura Yakas; University of Michigan, Ann Arbor; Mahidol University
    © 2018, © 2018 Taylor & Francis. Grandchildren are sometimes left in the care of their grandparents when parents migrate to find work. Using open-ended interviews with 48 grandparents, this study examines intergenerational relationships... in “skipped generation households” in rural Thailand. The qualitative analyses identified several ways in which intergenerational relationships were characterized by solidarity (i.e., emotional closeness, instrumental helping, and financial assistance) as well
  • Publication
    Analyzing long and short-run relationships between complex gold and silver futures
    (2012) Pipattadanukul, W.; Pandej Chintrakarn; Mahidol University. Mahidol University International College. Business Administration Division
    The objective of this research was to study the relationship between gold and silver futures in COMEX market by using daily data from 6th of May, 1991 to 6th of May, 2011. There were 5520 observations. To investigate the short run and long run... relationships between gold and silver futures price, this study employed unit root test, co-integration test and error correction model. If there are short-run and long-run relationships between gold and silver futures prices, it implied that gold can be used