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Item Metadata only Responsive Scenario-based Roadmapping: Applying System Dynamics to Enhance Scenario-based Roadmapping(2024-01-01) Tansurat P.; Gerdsri N.; Tansurat P.; Mahidol UniversityAs the business environment has been anticipated to be more dynamic, uncertain, and complex, it is more difficult for technology managers to set up their technology plan or roadmap. The recent research on scenario-based roadmapping aims to enhance... roadmapping, the process of technology roadmapping will be more responsive to deal with uncertain circumstances, mitigate foreseeable risks, and identify potential opportunities in advance.Publication Metadata only Technology development envelope approach for the adoption of future powertrain technologies: A case study on Ford Otosan Roadmapping model(2018-02-14) Tugrul U. Daim; Nathasit Gerdsri; Irmak Kockan; Dundar F. Kocaoglu; Portland State University; Istanbul Teknik Üniversitesi; Mahidol University; Hamburg University of Technology© 2018 by World Scientific Publishing Co. Pte. Ltd. All rights reserved. Industry, government, and academia have started to adopt the technology roadmapping concept to set up their technology strategy, identify gaps and opportunities in their R & D... activities. Automotive industry, facing fierce competition with continuous technological breakthroughs and improvements, should have roadmaps with respect to their company objectives that have flexible features so that organizations can reassess and adjustPublication Metadata only The current state of technology roadmapping (TRM) research and practice(2018-02-14) Ronald S. Vatananan; Nathasit Gerdsri; Mahidol University© 2018 by World Scientific Publishing Co. Pte. Ltd. All rights reserved. Technology roadmapping (TRM) is gaining momentum as a strategic management tool for an organization to integrate technology into business strategy. This chapter reviews over a... hundred of TRM related publications to provide the community with the current state of roadmapping researches and practices. From the literature, the issue of keeping a roadmap alive is identified as the key challenge in the field. To addressPublication Metadata only Extended techniques to enhance technology roadmapping: Research opportunities and challenges(2019-08-01) Pawat Tansurat; Nathasit Gerdsri; Mahidol Universityor roadmap. Therefore, the current approaches of technology roadmapping (TRM) should be enhanced by integrating scenario analysis and other analytical tools into the roadmap development process....© 2019 PICMET. Currently, managing technologies is even more challenging than before, particularly under the current business dynamics and market uncertainty. This will make it more difficult for technology managers to setup their technology planPublication Metadata only The current state of technology roadmapping (trm) research and practice(2012-01-01) Ronald S. Vatananan; Nathasit Gerdsri; Mahidol UniversityTechnology roadmapping (TRM) is gaining momentum as a strategic management tool for an organization to integrate technology into business strategy. This paper reviews over a hundred of TRM related publications to provide the community... with the current state of roadmapping researches and practices. From the literature, the issue of keeping a roadmap alive is identified as the key challenge in the field. To address this challenge, operationalization and effective implementation of TRMItem Metadata only Applying System Dynamics to Enhance Scenario-based Technology Roadmapping: Analysis Framework and Case Demonstration(2026-01-01) Tansurat P.; Gerdsri N.; Tansurat P.; Mahidol UniversityTechnology Roadmapping (TRM) is a widely used strategic planning tool in technology-intensive industries. However, the conventional roadmapping approach faces limitations under conditions of high complexity and uncertainty. This study proposes... quantitative insights that strengthen scenario development and support evidence-based decision making. A step-by-step application is demonstrated through the development of roadmaps for future medical devices and technologies. Verification and validationPublication Metadata only The current state of technology roadmapping (TRM) research and practice(2010-11-25) Ronald S. Vatananan; Nathasit Gerdsri; Mahidol UniversityTechnology roadmapping (TRM) is gaining momentum as a strategic management tool for an organization to integrate technology into business strategy. This paper reviews over a hundred of TRM related publications to provide the community... with the current state of roadmapping research and practice. From the literature, the issue of keeping a roadmap alive has been identified as the key challenge in the field. To address this challenge, operationalization and effective implementation of TRMPublication Metadata only Applying change management approach to guide the implementation of technology roadmapping (TRM)(2008-09-30) Nathasit Gerdsri; Phensoame Assakul; Ronald S. Vatananan; Mahidol UniversityTo strive for sustainability under today's intense business competition, organizations apply technology roadmapping (TRM) as a strategic planning tool to integrate their business and technology strategies. Many organizations implement TRM... the technology roadmapping process. This paper proposes a practical guideline to implement technology roadmapping by applying the concept of change management approach. A case example is also included in this paper to present how the subject organization appliedPublication Metadata only Mapping the knowledge evolution and network of technology roadmapping (TRM) using bibliometric analysis(2008-09-30) Nathasit Gerdsri; Alisa Kongthon; Ronald S. Vatananan; Mahidol University; Thailand National Electronics and Computer Technology CenterAs the concept of technology roadmapping (TRM) continues to gain more acceptances from practitioners, many researches are undertaking to improve the visualization of a roadmap as well as to operationalize the process so that a roadmap can... be effectively kept alive. This presentation presents the evolution and the current profile of the Body of Knowledge in the Technology Roadmapping (TRM) field. Text-mining technique was applied to analyze journal and conference publications related to TRMPublication Metadata only An analytical approach to assess the current state of a roadmap(2011-10-05) Ronald S. Vatananan; Nathasit Gerdsri; Mahidol UniversityTechnology Roadmapping (TRM) has become the method of choice for practitioners to develop a strategic plan linking business strategy, product development, technology, and R & D activities. Keeping a roadmapping operation alive is considered a major... challenge. One element of sustaining a roadmapping process is to be aware of when the process needs to be reviewed. A review entails maintaining a roadmap by including up-to-date information, as well as updating or revising its strategic targets. To assist
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