14 results
Search Results
Now showing 1 - 10 of 14
Item Metadata only Responsive Scenario-based Roadmapping: Applying System Dynamics to Enhance Scenario-based Roadmapping(2024-01-01) Tansurat P.; Gerdsri N.; Tansurat P.; Mahidol UniversityAs the business environment has been anticipated to be more dynamic, uncertain, and complex, it is more difficult for technology managers to set up their technology plan or roadmap. The recent research on scenario-based roadmapping aims to enhance... roadmapping, the process of technology roadmapping will be more responsive to deal with uncertain circumstances, mitigate foreseeable risks, and identify potential opportunities in advance.Publication Metadata only Extended techniques to enhance technology roadmapping: Research opportunities and challenges(2019-08-01) Pawat Tansurat; Nathasit Gerdsri; Mahidol Universityor roadmap. Therefore, the current approaches of technology roadmapping (TRM) should be enhanced by integrating scenario analysis and other analytical tools into the roadmap development process....© 2019 PICMET. Currently, managing technologies is even more challenging than before, particularly under the current business dynamics and market uncertainty. This will make it more difficult for technology managers to setup their technology planPublication Metadata only Applying change management approach to guide the implementation of technology roadmapping (TRM)(2008-09-30) Nathasit Gerdsri; Phensoame Assakul; Ronald S. Vatananan; Mahidol UniversityTo strive for sustainability under today's intense business competition, organizations apply technology roadmapping (TRM) as a strategic planning tool to integrate their business and technology strategies. Many organizations implement TRM... the technology roadmapping process. This paper proposes a practical guideline to implement technology roadmapping by applying the concept of change management approach. A case example is also included in this paper to present how the subject organization appliedPublication Metadata only Mapping the knowledge evolution and network of technology roadmapping (TRM) using bibliometric analysis(2008-09-30) Nathasit Gerdsri; Alisa Kongthon; Ronald S. Vatananan; Mahidol University; Thailand National Electronics and Computer Technology CenterAs the concept of technology roadmapping (TRM) continues to gain more acceptances from practitioners, many researches are undertaking to improve the visualization of a roadmap as well as to operationalize the process so that a roadmap can... be effectively kept alive. This presentation presents the evolution and the current profile of the Body of Knowledge in the Technology Roadmapping (TRM) field. Text-mining technique was applied to analyze journal and conference publications related to TRMPublication Metadata only An analytical approach to assess the current state of a roadmap(2011-10-05) Ronald S. Vatananan; Nathasit Gerdsri; Mahidol UniversityTechnology Roadmapping (TRM) has become the method of choice for practitioners to develop a strategic plan linking business strategy, product development, technology, and R & D activities. Keeping a roadmapping operation alive is considered a major... challenge. One element of sustaining a roadmapping process is to be aware of when the process needs to be reviewed. A review entails maintaining a roadmap by including up-to-date information, as well as updating or revising its strategic targets. To assistPublication Metadata only Data-driven roadmapping turning challenges into opportunities(2018-10-04) Ummaraporn Pora; Natcha Thawesaengskulthai; Nathasit Gerdsri; Sipat Triukose; Chulalongkorn University; Mahidol University© 2018 Portland International Conference on Management of Engineering and Technology, Inc. (PICMET). A number of organizations are struggling with roadmap implementation. While some companies implement it successfully, many cannot effectively apply... the roadmap to their strategic operations. Keeping an up-to-date roadmap to reflect changes in the business environment is considered a major challenge in the field. The main focus of this explorative study extends the understanding of roadmap implementationPublication Metadata only An activity guideline for technology roadmapping implementation(2010-02-01) Nathasit Gerdsri; Phensoame Assakul; Ronald S. Vatananan; Mahidol UniversityTo strive for sustainability under today's intense business competition, organisations apply technology roadmapping (TRM) as a strategic planning tool to align their technology strategies with business strategies. Many organisations desire... organisations to understand the basic elements that an individual needs so that some challenges can be addressed in advance before adopting the TRM process. This paper proposes a practical guideline to implement technology roadmapping along with a case examplePublication Metadata only Mapping the knowledge evolution and professional network in the field of technology roadmapping: A bibliometric analysis(2013-04-01) Nathasit Gerdsri; Alisa Kongthon; Ronald S. Vatananan; Mahidol University; Thailand National Electronics and Computer Technology CenterTo maintain a competitive advantage, organisations constantly adjust their operations and strategies to incorporate changes in their business environment. Technology roadmapping (TRM) has emerged as a method that can link technology development... with the changing business requirements. Since the method of TRM is fairly new, publications that can explain and assist the implementation of a roadmapping process are still limited. As the concept of TRM continues to gain awareness among scholars and practitionersPublication Metadata only Applying the Analytic Hierarchy Process (AHP) to build a strategic framework for technology roadmapping(2007-10-01) Nathasit Gerdsri; Dundar F. Kocaoglu; Mahidol University; Portland State UniversityThe development of a new concept called the Technology Development Envelope (TDE) is presented in this paper. The TDE is developed to transform the technology roadmapping approach to a level in which it is dynamic, flexible, and operationalizable.... This new approach provides an effective way to help organizations to overcome the challenge of keeping a roadmap alive. The paper emphasizes how the AHP is applied as a part of the TDE framework. © 2007 Elsevier Ltd. All rights reserved.Publication Metadata only Conceptual framework to assess the impacts of changes on the status of a roadmap(2019-04-01) Nathasit Gerdsri; Sudatip Puengrusme; Ronald Vatananan; Pawat Tansurat; Mahidol University; Bangkok Universityto determine the status of a technology roadmap by evaluating the impacts of changes from both internal and external environment....© 2017 Elsevier B.V. The major challenges for most organizations that use roadmaps are to keep a roadmap alive. Under today's fast-changing market and economic conditions, organizations have to effectively adjust themselves as the changes