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Item Open Access The impact of sponsorship disclosure on consumer attitude towards sponsored content and source credibility(Mahidol University, 2022) Nantika Phukpianlert; Kandapa Thanasuta; Chompunuch Pongjitthe effects on attitude towards the content and perception toward source credibility via a mediator of advertising recognition. Data were collected by an online survey and analyzed by descriptive statistics, mediation analysis, and independent sample t-test.... The results indicated that clear disclosure (with hashtag #sponsored displayed) leads to an increase in advertising recognition compared to no disclosure (no hashtag #sponsored displayed) causing consumers to develop negative attitude towards sponsored contentPublication Open Access Determinants of diet pill, powder and liquid use among young adults in private universities in Bangkok, Thailand(2017) Sanchia Clare R. Lu; Bang-on Thepthien; Prapapun Chucharoen; ซานเชียร์ แคล์ ลู; บังอร เทพเทียน; ประภาพรรณ จูเจริญ; Mahidol University. ASEAN Institute for Health DevelopmentThe rise in overweight and obesity globally has facilitated the expansion of the weight-loss food, drinks, supplements, and services industry from a niche environment to the main market. Sales in the Thai dietary supplement market have been increasing, and the causes of this trend are unclear as to what drives people to purchase them. Hence, this study explored the determinants of use of Diet Pill, Powder and Liquid (PPLs). A cross-sectional study of 400 young adults was conducted in Bangkok, Thailand. Self-administered questionnaires were used to collect the data from students at different grade levels of two private universities in Bangkok during May-July 2016. This study showed that 29.0% had used diet PPLs before and 2.8 % regularly used diet PPLs. Fully 61.7% of users took pills/tablets, while liquid formulations were least popular. The reasons cited for using diet PPLs include fast effect (26.6%), with 11.7% each, citing reliability of the product, friends using and other reasons. Key determinants of the use of diet PPLs are concern about body shape (Adj OR=3.37, 95%CI=1.63-6.99), friends’ use (Adj OR=4.52, 95%CI=2.28-8.96) and celebrity influence (Adj OR=5.25, 95%CI=1.58-17.49). There is a need to monitor the consumption of PPLs in social media, and provide comprehensive information on safe, alternative choices for young adults concerned about their weight.Publication Open Access A Study of Students and Professors’ Needs in a PhD program of Applied Linguistics(2020) Orrathip Geerativudhipong; Watcharaporn Rattanajaru; Treesirin Chaloemkiti; Niramon Rattanasongkhroh; Usama Sangserm; Mahidol University. Faculty of Liberal ArtsThis study aims to investigate the needs of students and professors towards the doctor of Philosophy program in applied linguistics. The participants of this study were 8 university students who are the current students in the PhD program of Applied Linguistics at a government university and 6 professors whose expertise are in the fields of Applied Linguistics, English language teaching, technology-based language teaching, and innovative education. The researchtool was a set of open-ended questions relating to the teaching and learning of the PhD program in Applied Linguistics for the focus group interview. Data were analyzed by means of content analysis. The result revealed that students were satisfied with the program. They expect to be the qualified PhD students and be a good scholar and independent researcher who distribute and apply the knowledge to be beneficial for mankind in their work fields after graduation relating to the philosophy of program, faculty, and university. Moreover, students gave some suggestions for the program which benefits for whom are in charge of the program to develop the program responded to students’ needs and wants.Publication Open Access A Study of the Listening Behavior and Gratification of Teenagers of the Center Point Radio(2003) Sunida Siwapathomchai; สุนิดา ศิวปฐมชัย; Mahidol University. Research Institute for Languages and Cultures of Asia; Mahidol University. Institute of Language and Cultures for Rural DevelopmentPublication Open Access ประสบการณ์ และการเตรียมความพร้อมในภาวะภัยพิบัติน้ำท่วมของผู้ป่วยเรื้อรังและญาติผู้ดูแลในประเทศไทย(2558) จงจิต เสน่หา; Chongjit Saneha; วันเพ็ญ ภิญโญภาสกุล; Wanpen Pinyopasakul; วาสินี ชาญศรี; Wasinee Charnsri; มหาวิทยาลัยมหิดล. คณะพยาบาลศาสตร์; มหาวิทยาลัยมหิดล. คณะแพทยศาสตร์ศิริราชพยาบาลand psychological distress during the flood disaster. Most of them were concerned with economic issues and household supplies, rather than disease management and health conditions. Six themes emerged from interview included: preparation for natural disaster... and illness management; health management; emotional response; identified needs for physical and psychological support; active community participation; and future preparedness for self-management. In addition to self management, the majority of patientsPublication Open Access Factors associated with junk food consumption among urban school students in Kathmandu District of Nepal(2018) Bhanu Poudel; Sariyamon Tiraphat; Seo Ah Hong; ภาณุ โพลเดล; ศริยามน ติรพัฒน์; โซอะ หงษ์; Mahidol University. ASEAN Institute for Health Developmentamong teenage students has not well documented. The adverse effects of junk food on teenage physical and psychological health are both evident. Therefore, factors associated with junk food consumption among teenage students with grade 6, 7 and 8Publication Open Access Gender Differences in Knowledge, Attitude, Food Choice and Body Image Perception among Children Aged 9-12 Years in Bangkok, Thailand(2013) Kallaya Kijboonchoo; Wiyada Thasanasuwan; Weerachart Srichan; กัลยา กิจบุญชู; วิยะดา ทัศนสุวรรณ; วีรชาติ ศรีจันทร์; Mahidol University. Institute of NutritionPublication Open Access Thai children’s new media use at home: Intra-family communication and reverse socialisation(2021) Sunida Siwapathomchai; สุนิดา ศิวปฐมชัย; Mahidol University. Research Institute for Languages and Cultures of Asia; Mahidol University. Institute of Language and Cultures for Rural DevelopmentThe growth of new media has enabled children and young people to connect with the world in diverse ways. Their use of new media at home has also redefined intra-family communication and altered their role as an agent of socialisation within the family. This paper aims to present a review of the relevant literature on children’s use of new media in Thai families and provide an account of parental mediation strategies, describing how parents optimise their children’s use of new media at home. The paper also provides the cultural background of Thai families, specifically values, beliefs and forms of communication within that context, as well as the discussion of how digital competence becomes an important factor resulting in reverse socialisation within the Thai family. The parental dilemmas revealed in this paper include parents’ perceived benefits (educational values) and concerns (excessive use of new media, exposure to online risks and harm, popularity of mobile phones) over their children’s use of new media technologies. Moreover, the social value of academic achievement encourages time restrictions of new media use as parents prefer their children to spend more time on studying or doing offline activities. However, the types of mediation implemented by parents are also determined by the age of their children, with more restrictive types used mainly with younger children. Also, Thai culture and social values, including an emphasis on parent-child ties, deference to authority and family values; a form of hierarchical culture which assumes that children and young people need to respect and obey parents; and the concept of “Bun-Khun” (gratitude), tentatively results in the way Thai parents choose to employ their parental mediation strategies. However, it is suggested that parents’ use of proactive mediation allow greater agency for the child to participate in dialogue and express their ideas regarding new media issues, and this was especially the case for young people who actively seek autonomy and independence. The paper also highlights the importance of digital competence as a significant factor in parental mediation and children’s negotiation approaches to using new media. Essentially, this is an area in which reverse socialisation occurs within the Thai family context. The implications suggested include an emphasis on more effective support systems, which are needed in Thailand to guide Thai parents in developing their digital competence so that they can enable their children to maximize the benefits derived from the opportunities presented by new media technologies while still keeping them safe from online risks and harm.Publication Open Access A Comparison of Moves and Language Use in the Abstracts of Laboratory Animal science Review Articles and Cell Biology Research Articles(2018) Chaniporn Bhoomanee; Songsri Soranastaporn; Mahidol University. Faculty of Liberal ArtsThe aims of this study were to compare (1) the frequency of moves, (2) move sequencing pattern, and (3) language use in terms of tenses, verbs, voice, and types of sentence in three high-frequency moves found in the abstracts of both laboratory animal science review articles (LARA) and cell biology research articles (CBRA). The corpus consisted of 100 abstracts: 50 LARA and 50 CBRA abstracts published between 2012 and 2014 by the Institute for Laboratory Animal Research Journal (ILAR) and the Journal of Cell Biology (JCB), selected by stratified random sampling and simple random sampling. The framework of Taddio et al. (1994), which consists of eight moves: purpose, research design, setting, subjects, intervention, measurement, results, and conclusion, was used to analyze the data. The results reveal that (1) three high-frequency moves occurred the most frequently in both types of abstracts. (2) Ten move sequencing patterns occurred in the LARA abstracts, and move sequencing six patterns occurred in the CBRA abstracts. (3) The most frequently used language forms were: the present tense, finite verbs, the active voice, and two types of sentence occurred in the moves presenting background, purpose, and conclusions: simple sentences and complex sentences.Publication Open Access Intelligence Quotient and Emotional Quotient Affecting Body Mass Index Among School-Age Children: A Case Study of Nakhon Pathom Province(2022) Sarun Kunwittaya; Khanokporn Donjdee; Orapin Lertawasadatrakul; Nanthanat Songsiri; Winanda Deesawas; ศรัล ขุนวิทยา; กนกพร ดอนเจดีย์; อรพินท์ เลิศอวัสดาตระกูล; นันทนัช สงศิริ; วินันดา ดีสวัสดิ์; Mahidol University. National Institute for Child and Family DevelopmentThis study 1) measured the level of intelligence quotient (IQ), emotional quotient (EQ), and body mass index (BMI) in school-age children 2) compared the intelligence quotient (IQ) and emotional quotient (EQ) in school-age children according to personal factors and 3) investigated the individual, family and social factors affecting body mass index in school-age children in Nakhon Pathom Province. A total of 266 children aged 6-11 years old were randomly selected in each classroom from three schools in urban areas of Nakhon Pathom Province in Thailand using the convenience method for selection. IQ scores were assessed using the fourth edition of the test of nonverbal intelligence (TONI-4), and emotional intelligence (EQ) assessed by the emotional intelligence assessment questionnaire for children aged 6-11 years old, Department of Mental Health (DMH), Ministry of Public Health, Thailand. The data was analyzed by using descriptive statistics, independent Sample t-Test, One-way ANOVA, and multiple regression. The results showed that not more than 5% of parents had higher education level and 21.43% of the family and social status have a family income below 10,000 Thai Baht per month. Moreover, the parents’ education level is shown to impact BMI and IQ, while income status of family shows effects on EQ and IQ, also. However, individual factors, such as age in years, emotional quotient (EQ) and intelligence quotient (IQ) affected the body mass index in school-age children of urban areas of the Nakhon Pathom Province, Thailand (p<0.05).