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Item Open Access The impact of sponsorship disclosure on consumer attitude towards sponsored content and source credibility(Mahidol University, 2022) Nantika Phukpianlert; Kandapa Thanasuta; Chompunuch PongjitInfluencer marketing is a new marketing tool on social media platforms.Influencers who have a high number of followers, have high influential power andimpact on their followers and others in social media when they create their contents ontheir... the effects on attitude towards the content and perception toward source credibility via a mediator of advertising recognition. Data were collected by an online survey and analyzed by descriptive statistics, mediation analysis, and independent sample t-testItem Open Access Perceived credibility of electronic word of mouth and its impacts on online purchase intentions : the apparel industry in Thailand(Mahidol University. Mahidol University Library and Knowledge Center, 2022) Areewan Kamphoi; Rojjalak Chuckpaiwong; Adisorn Leelasantithamof perceptions on the credibility of electronic word of mouth that impact online apparel purchase intentions in Thailand. The study used quantitative research with 400 samples who use at least one social media platform in Thailand and follow at least one fashionItem Metadata only Sweets & Children : senses, consumer culture, and society(Mahidol University. Mahidol University Library and Knowledge Center, 2023) Waraporn Boonkaewwan; Pimpawun Boonmongkon; Wichit Paonilsugar is now available therefore, sweets have become greater part of the modern rural village, helped by factories producing sugars and sweet goods, transportation (roads, vehicles,), electricity, convenient devices, advertisements etc. Nowadays... world as social reality which is compatible to sweets. Modern Thai society constructs a children world by discourses, many institutions and consumer goods, that let children be autonomous and relatively free from traditional authority. A childrenItem Open Access A discourse analysis of Vietnamese decorative art(Mahidol University, 2014) Thanik Khachonkittisakul; Sophana Srichampa; Naraset Pisitpanporn; Isara Choosriof selections among potential meaning resources in terms of “social semiotics” identified by the system of Transitivity and Theme. There is no significant evidence to inform this existing relation within the system of Mood, which needs further investigation... in this context is realized by two types of meaning interpretation: Meaning expansion and Meaning projection. Some benefits of this study can potentially be applied to other fields of human communications, including film, advertising, animation, and so on.Item Metadata only Collaboration on Urban Regeneration: Perspectives Towards Transit-Oriented Development Between Local Entrepreneurs and Key Stakeholders in Salaya Sub-District, Thailand(2023-01-01) Siewwuttanagul S.; Techapeeraparnich W.; Wongchavalidkul N.; Siridhara S.; Mahidol Universityattitudes to the collaborative urban regeneration program depending on the role of each stakeholder. The collaborative program developed by local entrepreneurs can be classified by economic and physical factors. The findings suggest a common aspect... for future collaboration in marketing strategies, such as advertising representing localness, as both local entrepreneurs and key stakeholders mostly agreed on the program. Disagreement on collaborative urban regeneration depends more on the specific roleItem Metadata only THAICOM'S PERSPECTIVES: THAILAND SPACEPORT BUSINESS MODEL ANALYSIS AND IMPACT ON SPACE INDUSTRY IN THE COUNTRY(2024-01-01) Pimnoo A.; Jriyasetapong P.; Yimwadsana B.; Pimnoo A.; Mahidol Universityto establish a spaceport in the aspects of planning, funding, operating, advertising, and maintaining the spaceport. The impact of technical, social, economic, and national security status of the country was discussed. Although Thailand is relatively new... of the spaceport that Thailand should have. In this work, we studied the possibility of Thailand having a spaceport in the aspect of technical, financial and social benefits. We mainly reviewed spaceport projects of the United States, Europe, China, and JapanPublication Open Access The impact of service quality and patient satisfaction on electronic word-of-mouth in cosmetic surgery patients in Thailand(2020) Supakorn Komthong; Suthee Usathaporn; Chardsumon Prutipinyo; Nithat Sirichotiratana; Mahidol University. Faculty of Public Health. Department of Public Health Administration,A growing number of cosmetic surgery providers have created a fierce competition in the industry and growing concern in advertisement ethic. Word-ofmouth has been proven to be one of the most effective and more sustainable means to attract new... for the policymaker is to engage with stakeholders as well as health care providers to overhaul its policy on media advertisement and marketing. In order for Thailand to be a leader in medical tourism, it needs a good advertising and marketing strategy at a countryPublication Open Access การศึกษาพฤติกรรมและความพึงพอใจของนักศึกษาและบุคลากร ที่มีต่อการจัดงานกฐินพระราชทานของมหาวิทยาลัยมหิดล(2560) ภาณุมาศ ทองสุขศรี; Panumas Thongsooksri; มหาวิทยาลัยมหิดล. สำนักงานอธิการบดี. กองบริหารงานทั่วไปto the average of satisfaction in each aspect, there were found the satisfaction in ceremony, donation, advertising, welcoming and accommodation, and venue and transportation respectively. In term of contents, the contents which had highest satisfaction were.... According to satisfaction result, the major of participants had satisfied in The Royal Kathin Ceremony participation.The result shows that the student and staff had high level of satisfaction to The Royal Kathin ceremony in overall aspects. AccordingPublication Open Access Factors influencing the praticipation of the elderly in strong elderly club, Nakhon Ratchasima Province, Thailand(2009-09) Siriporn Ketthanang; Kanitha Chumroonsawasdi; Wirin Kittipichai; สุธรรม นันทมงคลชัย; กนิษฐา จำรูญสวัสดิ์; วิริณธิ์ กิตติพิชัย; Sutham Nanthamongkolchai; Mahidol University. Faculty of Public Health. Department of Family Healthmembership privileges, perception of health condition, social support, and age. In addition, the club membership privileges, perception of health condition, social support and age could significantly predict the participation of elderly in the elderly club... by 39.0% with the highest predictive power was club membership privileges. The study suggests that the Elderly Club Committee should widely advertise the privileges of club membership to encourage family and community to support the elderlyItem Open Access รายงานการวิจัย เรื่อง แรงจูงใจในการเเลือกเรียนหลักสูตรวิทยาศาสตรบัณฑิต สาขาวิชาเวชระเบียน คณะสังคมศาสตร์และมนุษยศาสตร์ มหาวิทยาลยัมหิดล(2556) ชลธิชา ดิษฐเกษร; มหาวิทยาลัยมหิดล. คณะสังคมศาสตร์และมนุษยศาสตร์. ภาควิชาสังคมศาสตร์