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Item Open Access An exploratory study of factors affecting customer loyalty : a case study in freight forwarder company(Mahidol University, 2022) Puthipong Tanaveerakul; Detcharat Sumrit; Assadej VanichchinchaiIn regard to the highly competitive environment of today’s freight forwarding market, it is suggested that a strong relationship between service providers of third-party logistics (3PLs) and their customers should be developed and maintained... for survival and growth. This paper aimed to integrate a conceptual model concerning relationships among antecedent factors influencing customer loyalty (CL), including logistics service quality (LSQ), customer relationship management (CRM), customerItem Metadata only Revenue base model of customer segmentation for international logistic business(Mahidol University. Mahidol University Library and Knowledge Center, 2014) Donnapha Meephol; Adisorn Leelasantitham; Supaporn Kiattisin; Chanattha ThongsukCustomer segmentation is usually made by the salesperson who focusing on international business logistic. There are three significant factors that are used for distinguishing customers by category, which are large, medium, and small size businesses.... However, the customer segmentation that arises from the decision of salesperson which can be subjective and ambiguous as a result of individual differences in factor prioritization or factor weighting involved in the process of problem solvingItem Open Access Transformer-based modelling for sentiment analysis of coffee review(Mahidol University, 2023) Atiphan Charoenphon; Taweesak Samanchuen; Prush SangangamThe development of social networks contributes to the growth of online content that becomes more relevant to the business. Customer reviews, feedback, and comments have been found mentioned online. Thus, sentiment analysis becomes a tool... for businesses to extract insightful information from big data regarding customers’ needs and perceptions towards brands. In this study, the researcher aimed to set the experiments using an open dataset (Yelp Coffee Review) from kaggle.com as a case studyPublication Metadata only When do customer orientation and innovation capabilities matter? An investigation of contextual impacts(2019-10-05) Olimpia C. Racela; Amonrat Thoumrungroje; Assumption University, Bangkok; Mahidol Universityfirm’s capacity to create and deliver superior customer value through the processing of market intelligence, as demonstrated by the firm’s composite operant resources of market-sensing, customer-relating and customer-response capabilities. Design...© 2019, Emerald Publishing Limited. Purpose: Grounded on resource-advantage (R-A) theory, the purpose of this paper is to investigate how customer orientation, as a higher-order or interconnected operant resource, enhances firm performance throughItem Metadata only ความพร้อมของผู้ประกอบการ SMEs ด้านอุตสาหกรรมอาหารต่อการก้าวสู่ประชาคมเศรษฐกิจอาเซียน(มหาวิทยาลัยมหิดล. หอสมุดและคลังความรู้มหาวิทยาลัยมหิดล, 2557) คัมภิณี เย็นเป็นสุข; กมลพร สอนศรี; สมบูรณ์ ศิริสรรหิรัญ; ภัทร์ พลอยแหวนthe AEC found that the business models that are different and can affect the availability of labor, technology, logistic, market, network, rule, management, and research and development of the Asean Economic Community as well. The difference of business... sizes affects the availability of labor, technology, logistic, market, network, rule, management, and research and development of the AEC as well. And, the difference in customer groups affects the availability of labor, technology, logistic, marketItem Open Access Annual Report 2019 Mahidol University International college(2019) Mahidol University. Mahidol University International collegePublication Open Access Risk behavior of sexual health and related factors among adolescent students in Maldives(2012) Zarana Ibrahim; Santhat Sermsri; Bang-on Thepthien; Mahidol University. ASEAN Institute for Health Development, Male’. The students were interviewed by an anonymous self-administered questionnaire from February to March 2012. Analysis was done by frequency analysis, Chi-square tests and multiple logistic regressions to examine the relationship between personal... were found to have a significant association with gender, allowance, educational level of the mothers, source of information and attitudes. Using multiple logistic regression analysis, attitude was found to be strongest predictor of risk behaviorsItem Open Access Annual Report 2008 College of Management Mahidol University(2009) Mahidol University. College of ManagementItem Open Access Annual Report 2012 กองบริหารงานวิจัย มหาวิทยาลัยมหิดล(2013) มหาวิทยาลัยมหิดล. สำนักงานอธิการบดี. กองบริหารงานวิจัยPublication Open Access International health research monitoring: exploring a scientific and a cooperative approach using participatory action research.(2014-02-17) Chantler, Tracey; Cheah, Phaik Yeong; Miiro, George; Viriya Hantrakum; Nanvubya, Annet; Ayuo, Elizabeth; Kivaya, Esther; Kidola, Jeremiah; Kaleebu, Pontiano; Parker, Michael; Njuguna, Patricia; Ashley, Elizabeth; Guerin, Philippe J.; Lang, Trudie; Lang, Trudie; Mahidol University. Faculty of Tropical Medicine. Mahidol Oxford Tropical Medicine Research Unit.) and analysed inductively and thematically by a qualitative researcher. The initial coding framework was reviewed internally and two main categories emerged from the subsequent interrogation of the data. RESULTS: The categories that were identified related... to the conceptual framing and nature of monitoring, and the practice of monitoring, including relational factors. Particular emphasis was given to the value of a scientific and cooperative style of monitoring as a means of enhancing data quality, trust