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Publication Metadata only Reassessing the role of distance on cross-border equity flows: does distance still matter?.(2010) Pandej Chintrakarn; Mahidol University International College. Business Administration DivisionPortes and Rey (2005) employ a gravity model to analyze bilateral crossborder equity flows and find that increase in the distance of 1% lowers bilateral crossborder equity flows between 0.66% and 0.88%. Applying the Poisson pseudomaximum likelihood... in Portes and Rey (2005). That is, an increase in the distance of 1% lowers bilateral cross-border equity flows between 0.39% and 0.56%.Publication Metadata only The Impact of customer-based brand equity on revisit Intentions: an empirical study of business and leisure travelers at five shanghai budget hotels(2011) Jun Jiang; Yaqian Zhou; Mahidol University. Mahidol University International College. Business Administration DivisionThe study aims to explore how the brand equity influences the budget hotel revisit intentions from the customers’ point of view. The results show that, in sequence of the degree of significance, brand loyalty, brand awareness/brand association... and perceived quality as brand equity sub-dimensions have positive relationships with perceived value and revisit intention, based on a convenience sample of 400 respondents who had stayed at top-5 budget hotels in Shanghai in year 2010. Additionally perceivedPublication Metadata only Global equity gauge alliance: Reflections on early experiences(2003-09-01) David McCoy; Lexi Bambas; David Acurio; Banza Baya; Abbas Bhuiya; A. Mushtaque R. Chowdhury; Siriwan Grisurapong; Yuanli Liu; Pierre Ngom; Thabale J. Ngulube; Antoinette Ntuli; David Sanders; Jeanette Vega; Abhay Shukla; Paul A. Braveman; Medact; Global Equity Gauge Alliance; ; University of Ouagadougou; ICDDR, B Centre for Health and Population Research; Bangladesh Rural Advancement Committee, Research and Evaluation Division; Mahidol University; Harvard School of Public Health; African Population and Health Research Center; CHESSORE; Health Systems Trust; University of the Western Cape; Universidad del Desarrollo; SATHI-CEHAT; University of California, San FranciscoThe paper traces the evolution and working of the Global Equity Gauge Alliance (GEGA) and its efforts to promote health equity. GEGA places health equity squarely within a larger framework of social justice, linking findings on socioeconomic... and health inequalities with differentials in power, wealth, and prestige in society. The Alliance's 11 country-level partners, called Equity Gauges, share a common action-based vision and framework called the Equity Gauge Strategy. An Equity Gauge seeksItem Metadata only Enhancing the Prospect of Corporate Sustainability via Brand Equity: A Stakeholder Model(2022-05-01) Winit W.; Kantabutra S.; Mahidol UniversityGiven that brand equity is increasingly recognized as a measure of corporate sustainability, in the present study, we examine the relationships among stakeholder benefits, stakeholder trust and brand equity. Derived from a sample of 433 stakeholders... from 115 companies in Thailand, the findings indicate that functional benefits improve brand equity indirectly and directly via stakeholder trust and psychological benefits. On the other hand, psychological benefits improve brand equity indirectlyPublication Metadata only Service brand equity and employee brand commitment(2010-08-04) Narumon Kimpakorn; Gerard Tocquer; Chiang Mai University; Mahidol UniversityPurpose: The aims of this article are to measure the brand equity of service firms (luxury hotels) using a customer perspective, to identify factors that predict customers' brands relationships and to explore the links between service brand equity... and employee brand commitment Design/methodology/approach: Two surveys were conducted to achieve the research objectives. The first survey objective was to measure brand equity using a sample of 250 international customers of five-star hotels in BangkokItem Metadata only Equity in health and health care in universal health coverage program : a case study of Nakhon Pathom province(Mahidol University. Mahidol University Library and Knowledge Center, 2003) Boonkert Nguanboonmak; Siriwan Grisurapong; Arayan TrangarnItem Metadata only Role of Health Equity in Health Technology Assessment Processes: A Landscape Analysis of 13 Health Systems in Asia(2025-01-01) Patikorn C.; Tan C.J.; Cho J.Y.; Khuntha S.; Ha N.T.; Noviyani R.; Gloria M.A.J.; Avanceña A.L.V.; Youngkong S.; Shimamoto K.; Chaiyakunapruk N.; Patikorn C.; Mahidol UniversityObjectives: This landscape analysis aimed to summarize the role of health equity in the health technology assessment (HTA) process (topic nomination, topic prioritization, assessment, appraisal, and decision making) in Asia. Methods: A comprehensive... literature review was conducted, followed by in-depth interviews with key informants. Content analysis was performed to summarize the role of health equity in HTA in 13 health systems in Asia, including Brunei Darussalam, Cambodia, China, Indonesia, JapanItem Metadata only The Magic of Brand Experience: A Value Co-creation Perspective of Brand Equity on Short-form Video Platforms(2023-10-01) Ruangkanjanases A.; Khan A.; Sivarak O.; Rahardja U.; Chien S.W.; Chen S.C.; Mahidol UniversityMany companies are utilizing short-form video platforms to enhance the value co-creation between brands and consumers and ultimately create brand equity. However, there is a research gap in the present literature regarding the significance... of consumers' participation in short-form video platforms affecting corporate brand equity. The present study aims to address this research gap by incorporating value co-creation theory to investigate the role and mechanism of value co-creation generatedItem Metadata only Erratum: Correction: Measuring health equity in the ASEAN region: conceptual framework and assessment of data availability (International journal for equity in health (2023) 22 1 DOI: 10.1186/s12939-023-02059-2)(2024-09-29) Barcellona C.; Mariñas Y.B.; Tan S.Y.; Lee G.; Ko K.C.; Chham S.; Chhorvann C.; Leerapan B.; Tien N.P.; Lim J.; Barcellona C.; Mahidol UniversityPublication Metadata only Brand valuation of ICT products: the case of Thailand(2010) Yingyot Chiaravutthi; Mahidol University. International College. Business Administration Division.Purpose – The paper aims to adopt the hedonic price approach to quantify the brand equity of information and communication technology (ICT) products, narrowed down to laptop computers, laser printers, liquid crystal display computer screens.... Regarding the products’ features, the results suggest that consumers generally focus their decision to purchase a particular brand on its basic or core features. Originality/value – The paper proposes another approach to assessing brand equity, namely