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Item Open Access One-stop-service smart home business plan(Mahidol University, 2022) Thanas Simakajornboon; Thanarerk Thanakijsombat; Varang Wiriyawitenvironment; hence, many businesses and electronic brands have been introduced into the market. Despite high growth in the smart home industry, there are many people who do not buy smart home devices. By comparing the existing smart home retailers in Thailand... customers to make an easier decision in purchasing smart home devices. In this case, the paper will study customers’ behavior and the group of potential customers to help the business to penetrate the right market and target the right customer groupPublication Open Access ‘Hu Hong’ (bad thing): parental perceptions of teenagers’ sexuality in urban Vietnam(2017) Lan Anh Thi Do; Pimpawun Boonmongkon; Seung Chun Paek; Guadamuz, Thomas E.; Mahidol University. Faculty of Social Sciences and Humanities. Department of Society and Healthteenagers’ future, 3) Teenagers are not hu hong (spoil/bad thing), are innocent and virgin, and 4) Policing and controlling of sexual intercourse among teens. Parents did not view their teenage children as sexual beings; those who are sexual are considered... levels of parents. For example, fathers more than mothers were not comfortable teaching their teenage children about sex and sexuality. Parents with higher education police their teenage children’s usage of the Internet and social media, while parentsPublication Open Access Adaptiveness to Enhance the Sustainability of Freshwater-Aquaculture Farmers to the Environmental Changes(2022) Anawach Saithong; Suvaluck Satumanatpan; Kamalaporn Kanongdate; Thiyada Piyawongnarat; Poonyawee Srisantear; Mahidol University. Faculty of Environment and Resource Studies; Rajdamnern Nok Avenue. United Nations Building. United Nations Development Programme; King Mongkut's University of Technology Thonburi. Research, Innovation and Partnership Office; Foundation for Environmental Education for Sustainable Development (Thailand)Two alternative physical adaptations of freshwater-aquaculture farmers were observed along the upstream Bangpakong Watershed, Thailand. First was the modification of aquaculture types: (1) completely changing former species to others; (2) mixing freshwater prawn with current cultured species; (3) mixing fish with L. vannamei, and second was the direct reaction to environmental changes, including adding freshwater into cultured ponds to reduce temperature and dilute salt concentration; modifying pond-depth; aeration application; and reducing the amount of food or net covering on the water surface during flooding. Principal component analysis revealed that four key components (Options, Learning, Competitiveness, and Plan) reflected the perceived adaptive capacity of farmers to environmental changes. However, culture types have no significant effect on these four components. Farmers with an alternative source of income and practicing monoculture fish farming tend to have a greater ability to change occupation. Old age and more extended experience in aquaculture indicated a low ability to change occupation. The well-educated farmers and farmers who preferred to pass on aquaculture occupation to their children showed higher ability to learn and adapt, but this is not the case for older farmers. Thus, understanding the adaptations of the farmers may assist in promoting appropriate development programs based on their contexts as well as helping decision-makers to have a better plan for strengthening their adaptive capacities based on their perceptions.Publication Open Access An analysis of factors to improve the capacity and value of older persons in Thailand(2016-01) Thirapong Santiphop; Umaporn Pattaravanich; Mahidol University. Institute for Population and Social ResearchThe capacity and value of older persons is affected by physical activity and functional health factors. This study, based on a survey of 636 persons in Singburi, Pathum Thani and Nakhon Ratchasima provinces, applies logistic regression to analyze the factors influencing the value and capacity of older persons. Factor analysis identifies three significant factors: (1) physical activity (24% of variance); (2) functional health, which had high loading, variance and cumulative variance (32%); and (3) social functioning, which also had high loading, variance and cumulative variance (39%). Logistic regression found that heavy exertion (i.e., running fast, lifting heavy objects, and strenuous sports activity), gender, hypertension, faintness, wooziness and dizziness had positive predictive values, and these were statistically significant predictors of the current employment status of older persons. Heavy exertion, membership in a senior citizens group, gender and faintness, wooziness and dizziness, with statistically significant positive predictive values, were best able to predict the value of older persons as measured by their contribution to community services and assistance to their family. These findings suggest that improved capacity and value of older persons can be positively influenced by physical activity and functional health as well as social functioning factors.Publication Open Access Thai children’s new media use at home: Intra-family communication and reverse socialisation(2021) Sunida Siwapathomchai; สุนิดา ศิวปฐมชัย; Mahidol University. Research Institute for Languages and Cultures of Asia; Mahidol University. Institute of Language and Cultures for Rural DevelopmentThe growth of new media has enabled children and young people to connect with the world in diverse ways. Their use of new media at home has also redefined intra-family communication and altered their role as an agent of socialisation within the family. This paper aims to present a review of the relevant literature on children’s use of new media in Thai families and provide an account of parental mediation strategies, describing how parents optimise their children’s use of new media at home. The paper also provides the cultural background of Thai families, specifically values, beliefs and forms of communication within that context, as well as the discussion of how digital competence becomes an important factor resulting in reverse socialisation within the Thai family. The parental dilemmas revealed in this paper include parents’ perceived benefits (educational values) and concerns (excessive use of new media, exposure to online risks and harm, popularity of mobile phones) over their children’s use of new media technologies. Moreover, the social value of academic achievement encourages time restrictions of new media use as parents prefer their children to spend more time on studying or doing offline activities. However, the types of mediation implemented by parents are also determined by the age of their children, with more restrictive types used mainly with younger children. Also, Thai culture and social values, including an emphasis on parent-child ties, deference to authority and family values; a form of hierarchical culture which assumes that children and young people need to respect and obey parents; and the concept of “Bun-Khun” (gratitude), tentatively results in the way Thai parents choose to employ their parental mediation strategies. However, it is suggested that parents’ use of proactive mediation allow greater agency for the child to participate in dialogue and express their ideas regarding new media issues, and this was especially the case for young people who actively seek autonomy and independence. The paper also highlights the importance of digital competence as a significant factor in parental mediation and children’s negotiation approaches to using new media. Essentially, this is an area in which reverse socialisation occurs within the Thai family context. The implications suggested include an emphasis on more effective support systems, which are needed in Thailand to guide Thai parents in developing their digital competence so that they can enable their children to maximize the benefits derived from the opportunities presented by new media technologies while still keeping them safe from online risks and harm.Publication Open Access An Integrative Review of Breastfeeding among Adolescent Mothers: An Ecological Model Approach(2017) ศศิธารา น่วมภา; Sasitara Nuampa; ฟองคํา ติลกสกุลชัย; Fongcum Tilokskulchai; มหาวิทยาลัยมหิดล. คณะพยาบาลศาสตร์; มหาวิทยาลัยมหิดล. คณะพยาบาลศาสตร์. ภาควิชาการพยาบาลสูติศาสตร์-นรีเวชวิทยาPurpose: This integrative review aimed to examine factors associated with breastfeeding practices among adolescent mothers based on the multilevel ecological approach. Design: An integrative review. Methods: Original research studies published in 2000-2016 were identified using electronic databases (PubMed, Proquest, CINAHL, Cochrane Library, Ovid Medline, and Science Direct). Articles were critically reviewed and extracted using an approach based on the QualSyst tool. From 127 relevant research articles identified, 26 original researches were included in the present review. Main findings: The key factors of four levels based on the Ecological Model were reviewed including intrapersonal, interpersonal, institutional, and community influences, which influenced breastfeeding decisions and practices. Conclusion and recommendations: The results identified a need for future experimental research examining an effective intervention specifically tailored for adolescents by adapting multi-level factors on breastfeeding, in order to increase breastfeeding duration and achieve exclusive breastfeeding at six months.Publication Open Access Forward to the special issue: migrant, minorities and refugees: integration and well-being(2012-07) Richter, Kerry; Apichat Chamratrithirong; อภิชาติ จำรัสฤิทธิรงค์; Sakkarin Niyomsilpa; สักกรินทร์ นิยมศิลป์; Miller, Rebecca; Mahidol University. Institute for Population and Social ResearchThe special issue of the Journal of Population and social Studies draws together papers presented at the 2nd Regional Consultative Meeting of the Mahidol Migration Center. In this Forward,we present brief summaries of the articles in order to highlight how each contributes unique evidence on migrants, minorities and refugees, their situation, amd the legal and policy issue affecting their well-being and integration. We then summarize the panel discussion held on the last day of meeting, which put forth constructive suggestions for policy reform in Thailand and the region. Finally, we propose areas for for future research that arose from the conference and the articles contained here, with the aim of promoting evidence-based policy development for effective economic and social integrationItem Open Access รายงานผลการดำเนินงานประจำปี 2560 วิทยาลัยการจัดการ มหาวิทยาลัยมหิดล(2561) มหาวิทยาลัยมหิดล. วิทยาลัยการจัดการPublication Open Access Vision based leadership: the answer to the fast changing retail industry in Thailand(2008) Sooksan Kantabutra; Mahidol University. College of ManagementLeaders are widely exhorted to espouse vision, but very little is known about how effective visions are characterized and realized. Extending previous research, the present study tests a proposed vision theory in Thai apparel retailers, taking into consideration effects from vision communication, organizational alignment and motivation of staff. Visions characterized by brevity, clarity, abstractness, challenge, future orientation, stability and desirability or ability to inspire are directly predictive of enhanced customer satisfaction and indirectly predictive of enhanced staff satisfaction. Such visions and their being communicated are directly predictive of increased motivating behavior among store managers, in turn positively affecting staff and customer satisfaction. Organizational alignment is indirectly predictive of enhanced staff and customer satisfaction.Publication Open Access Beginning the Thai family matters project: an areal analysis of bad neighborhoods and adolescents' problematic behaviours in Thailand(2009-07) Aphichat Chamratrithirong; อภิชาติ จำรัสฤทธิรงค์; Orratai Rhucharoenpornpanich; อรทัย หรูเจริญพรพานิช; Nonthathorn Chaiphet; Rosati, Michael J.; Zimmerman, Rick S.; Miller, Brenda A.; Warunee Fongkaew; Warunee Chookhare; Cupp, Pamela K.; Byrnes, Hilary F.; Mahidol University. Institute for Population and Social ResearchUnder the Thai Family Matters program initiative, this study investigates an association between neighborhood characteristics and problematic behaviors including alcohol and drug use, and sexual and delinquent behaviors among Thai adolescents. Data were derived from 420 families whose children aged 13-14 were selected from 30,471 households enumerated and listed from 245 blocks in seven districts in Bangkok Metropolis including Min Buri, Pathum Wan, Bangkok Noi, Bang Kho Laem, Sai Mai, Wang Thonglang and Suan Luang. Probability Proportional to Size method (PPS) was used in the sample selection process. Interviews were conducted with one parent and one adolescent in each household. Areal analysis shows that adolescents’ problematic behaviors are significantly related to the districts where they live as well as the bad neighborhood characteristics that they reported. The study confirmed that any micro – level family program to prevent or correct problematic behaviors of adolescents need to also take into account the macro – level approach to manage the difficult neighborhoods as well as to deal with the bad environment in the broader areas of Bangkok Metropolis where the adolescents live.