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Item Open Access The impact of electronic service quality on customer behavior in online shopping cosmetic product category during the covid-19 pandemic(Mahidol University, 2022) Maliwan Arthan; Adisorn Leelasantitham; Supaporn Kiattisinin Thailand. Future research ideas include gathering data on consumers who have never purchased cosmetics online and analyzing the factors that determine the quality of electronic services for this group.... the quality of electronic services that influence online purchase decisions of cosmetic products during the COVID-19 situation. An online survey of consumers who had experience purchasing cosmetics in the Bangkok metropolitan region gathered data from 400