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- ItemImplementing technology roadmapping in an organization Charting the Route to Success(2013) Nathasit Gerdsri; Mahidol University. College of ManagementWith the completion of technology roadmapping implementation, an organization can be assured that its required technologies and infrastructures will be ready when needed. Implementing technology roadmapping as a part of the ongoing strategic/business planning process is challenging because the consequences of technology roadmapping implementation can lead to some changes in the business process, organizational structure, or even working culture. Therefore, an organization needs to understand how the changing roles and responsibilities of key players involved in the technology roadmapping process match with the dynamics of technology roadmapping implementation in each stage. This chapter illustrates the dynamics of technology roadmapping implementation and the importance of applying a change management approach to address an individual’ needs and challenges in adopting the technology roadmapping process. A case example is also presented to demonstrate how one of the leading building product manufacturers in the ASEAN region manages through the dynamics of technology roadmapping implementation.
- ItemStrategic planning: An analytical approach to building a Technology Development Envelope (TDE) for roadmapping of emerging technologies(2015) Nathasit Gerdsri; Mahidol University. College of ManagementThis chapter presents the research on the development of a new concept and methodology called technology development envelope (TDE). TDE approach is applied for identifying the optimum path in developing a technology roadmap in which technology strategies and business strategies are combined. TDE allows the executive-level decision makers in corporations as well as the policy-level decision makers in governments to incorporate disruptive technologies and radical innovations in the development of technology strategies. The combination of Delphi method and hierarchical decision (AHP) is used as a foundation for building the TDE concept. The judgments from technology developers and technology implementers are utilized in the process to assure that the technology strategies are in full support of corporate goals and objectives.
- ItemStrategic planning: A quantitative model for the strategic evaluation of emerging technologies(2015) Nathasit Gerdsri; Mahidol University. College of ManagementThis chapter presents a quantitative model used for evaluating the impact of emerging technologies on a company’s objective. The hierarchical model with four levels (objective–criteria–factors–technology alternatives) is structured to decompose the complex decision problems and incorporate quantitative and qualitative aspects into the evaluation process. A new approach on applying a semi-absolute scale to quantify the values of technologies is proposed in conjunction with the determination of criteria priorities and the relative importance of factors under each criterion. The impact of technologies on a company’s objective is calculated as a composite index called technology value. The improvement gap and improvement priority of each technology are also determined to identify the characteristics of the emerging technologies on which technology-driven companies would focus in order to maximize the impact of those technologies on the company’s strategic objectives. A case study is included in this chapter to illustrate the applicability and computations of the proposed model.