Implementing technology roadmapping in an organization Charting the Route to Success
Issued Date
2013
Resource Type
Language
eng
ISBN
9783642339233 (electronic)
Rights
Mahidol University
Rights Holder(s)
Springer-Verlag Berlin Heidelberg
Bibliographic Citation
Gerdsri, N. (2013). Implementing Technology Roadmapping in an Organization. In Moehrle, Martin G. , Isenmann, Ralf, Phaal, Robert. (Eds.). Technology Roadmapping for Strategy and Innovation (pp 191-210). Springer Berlin Heidelberg.
Suggested Citation
Nathasit Gerdsri Implementing technology roadmapping in an organization Charting the Route to Success. Gerdsri, N. (2013). Implementing Technology Roadmapping in an Organization. In Moehrle, Martin G. , Isenmann, Ralf, Phaal, Robert. (Eds.). Technology Roadmapping for Strategy and Innovation (pp 191-210). Springer Berlin Heidelberg.. Retrieved from: https://repository.li.mahidol.ac.th/handle/20.500.14594/32900
Title
Implementing technology roadmapping in an organization Charting the Route to Success
Author(s)
Other Contributor(s)
Abstract
With the completion of technology roadmapping implementation, an organization can be assured that its required technologies and infrastructures will be ready when needed. Implementing technology roadmapping as a part of the ongoing strategic/business planning process is challenging because the consequences of technology roadmapping implementation can lead to some changes in the business process, organizational structure, or even working culture. Therefore, an organization needs to understand how the changing roles and responsibilities of key players involved in the technology roadmapping process match with the dynamics of technology roadmapping implementation in each stage. This chapter illustrates the dynamics of technology roadmapping implementation and the importance of applying a change management approach to address an individual’ needs and challenges in adopting the technology roadmapping process. A case example is also presented to demonstrate how one of the leading building product manufacturers in the ASEAN region manages through the dynamics of technology roadmapping implementation.