Implementing technology roadmapping in an organization Charting the Route to Success

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dc.contributor.authorNathasit Gerdsrien_US
dc.contributor.otherMahidol University. College of Managementen_US
dc.date.accessioned2016-02-27T06:22:57Z
dc.date.accessioned2018-10-26T10:08:04Z
dc.date.available2016-02-27T06:22:57Z
dc.date.available2018-10-26T10:08:04Z
dc.date.created2016-02-27
dc.date.issued2013
dc.description.abstractWith the completion of technology roadmapping implementation, an organization can be assured that its required technologies and infrastructures will be ready when needed. Implementing technology roadmapping as a part of the ongoing strategic/business planning process is challenging because the consequences of technology roadmapping implementation can lead to some changes in the business process, organizational structure, or even working culture. Therefore, an organization needs to understand how the changing roles and responsibilities of key players involved in the technology roadmapping process match with the dynamics of technology roadmapping implementation in each stage. This chapter illustrates the dynamics of technology roadmapping implementation and the importance of applying a change management approach to address an individual’ needs and challenges in adopting the technology roadmapping process. A case example is also presented to demonstrate how one of the leading building product manufacturers in the ASEAN region manages through the dynamics of technology roadmapping implementation.en_US
dc.identifier.citationGerdsri, N. (2013). Implementing Technology Roadmapping in an Organization. In Moehrle, Martin G. , Isenmann, Ralf, Phaal, Robert. (Eds.). Technology Roadmapping for Strategy and Innovation (pp 191-210). Springer Berlin Heidelberg.en_US
dc.identifier.isbn9783642339233 (electronic)
dc.identifier.urihttps://repository.li.mahidol.ac.th/handle/20.500.14594/32900
dc.language.isoengen_US
dc.rightsMahidol Universityen_US
dc.rights.holderSpringer-Verlag Berlin Heidelbergen_US
dc.subjectRoadmappingen_US
dc.subjectImplementing technologyen_US
dc.titleImplementing technology roadmapping in an organization Charting the Route to Successen_US
dc.typeBook Chapteren_US
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