Publication:
The myth of customer loyalty: Why information and scale are more important during downturns

Issued Date

2015-01-01

Resource Type

Note

ISSN

10878572

DOI

10.1108/SL-08-2015-0068

Other identifier(s)

2-s2.0-84947716859

Rights

Mahidol University

Rights Holder(s)

SCOPUS

Bibliographic Citation

Strategy and Leadership. Vol.43, No.6 (2015), 38-41

Suggested Citation

Murali Kailasam, Winai Wongsurawat The myth of customer loyalty: Why information and scale are more important during downturns. Strategy and Leadership. Vol.43, No.6 (2015), 38-41. doi:10.1108/SL-08-2015-0068 Retrieved from: https://repository.li.mahidol.ac.th/handle/123456789/35671

Research Projects

Organizational Units

Authors

Journal Issue

Thesis

Title

The myth of customer loyalty: Why information and scale are more important during downturns

Author(s)

Murali Kailasam
 Winai Wongsurawat

Other Contributor(s)


 Mahidol University

Keyword(s)

Business, Management and Accounting

Availability

URI

https://repository.li.mahidol.ac.th/handle/123456789/35671

Collections

Scopus 2011-2015