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The myth of customer loyalty: Why information and scale are more important during downturns

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dc.contributor.authorMurali Kailasamen_US
dc.contributor.authorWinai Wongsurawaten_US
dc.contributor.otheren_US
dc.contributor.otherMahidol Universityen_US
dc.date.accessioned2018-11-23T09:52:46Z
dc.date.available2018-11-23T09:52:46Z
dc.date.issued2015-01-01en_US
dc.identifier.citationStrategy and Leadership. Vol.43, No.6 (2015), 38-41en_US
dc.identifier.doi10.1108/SL-08-2015-0068en_US
dc.identifier.issn10878572en_US
dc.identifier.other2-s2.0-84947716859en_US
dc.identifier.urihttps://repository.li.mahidol.ac.th/handle/123456789/35671
dc.rightsMahidol Universityen_US
dc.rights.holderSCOPUSen_US
dc.source.urihttps://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=84947716859&origin=inwarden_US
dc.subjectBusiness, Management and Accountingen_US
dc.titleThe myth of customer loyalty: Why information and scale are more important during downturnsen_US
dc.typeNoteen_US
dspace.entity.typePublication
mu.datasource.scopushttps://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=84947716859&origin=inwarden_US

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