Publication: Enhancing Export Performance through Proactive Export Market Development Capabilities and ICT Utilization
Issued Date
2019-01-01
ISSN
15286975
08911762
08911762
Other identifier(s)
2-s2.0-85060342206
Rights
Mahidol University
Rights Holder(s)
SCOPUS
Bibliographic Citation
Journal of Global Marketing. (2019)
Suggested Citation
Olimpia C. Racela, Amonrat Thoumrungroje Enhancing Export Performance through Proactive Export Market Development Capabilities and ICT Utilization. Journal of Global Marketing. (2019). doi:10.1080/08911762.2018.1549302 Retrieved from: https://repository.li.mahidol.ac.th/handle/123456789/50482
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Title
Enhancing Export Performance through Proactive Export Market Development Capabilities and ICT Utilization
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Abstract
© 2018, © 2018 Taylor & Francis Group, LLC. This study examines how exporters from an emerging economy improve their performance by investigating the impact of export market dynamism, information and communication technology (ICT) utilization, and proactive export market development capabilities on export performance. Data from a self-administered mail survey of 239 Thai exporters were analyzed using structural equation modeling. Findings indicate that export market dynamism positively influences utilization of Web 2.0 and ICT network software, along with proactive export market development capabilities, which enhance export performance. However, while ICT network software fosters proactive export market development capabilities, we discovered the unfulfilled potential of Web 2.0 application.