Publication: The design techniques for web survey
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Issued Date
2011-12-01
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Other identifier(s)
2-s2.0-84868151585
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Mahidol University
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SCOPUS
Bibliographic Citation
7th International Conference on Information Technology and Application, ICITA 2011. (2011), 281-284
Suggested Citation
W. Srinilta, P. Anuntavoranich, S. Malisuwan, S. Taraphokakul The design techniques for web survey. 7th International Conference on Information Technology and Application, ICITA 2011. (2011), 281-284. Retrieved from: https://repository.li.mahidol.ac.th/handle/123456789/11761
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Title
The design techniques for web survey
Abstract
As nowadays technology has rapidly advanced and consumer behavior has shifted, internet has increasingly played roles in human daily life. This makes data collection via web survey a significant tool in the future. Survey design technique is one of the strategies used to increase the response rate. This article has reviewed literatures related to screen design, progress indicator, image display, response format and logo type that influence the response via web survey. The article is divided into three parts: introduction, the results of research works related to web survey design and concluding remark.